We are all sharing more data than ever before with other organisations in our emerging Big Data Society. Sharing lets us use our resources much more precisely and produce completely new services.
But misusing customer data risks destroying customer trust. Still, we all need that missing piece of the Big Data puzzle, so we all need to share more.
Creating a single view of customers across channels has long been the goal of the ambitious retail marketer.
By being able to track and analyse consumer interactions across in-store and online, a retailer can create a new level of insight into their customers and therefore market to them with an unprecedented level of accuracy and insight.
In addition, data has shown again and again that customers who interact with a brand on more than one channel are more valuable and loyal than their single channel counterparts.
However, a single view of customers isn’t as simple as just connecting online and offline databases of information. It requires significant investment in new hardware, software, staff capabilities and processes.
Before launching any project of this scale, retailers need to be aware of the possibilities and pitfalls.
It's becoming harder and harder to persuade customers to give us their personal data. Are they more worried about privacy and security post-Snowden?
Are they wary that we marketers will relentlessly spam them once we have their details? Do they find it too difficult to do the data entry on the mobile devices they are increasingly using?
According to recent TRUSTe research 60% of people say they are more concerned about security now than they were a year ago.
It turns out that businesses sharing personal information with other companies (60%) and tracking online behaviour to show targeted ads and content (54%) were the two largest causes of increased online privacy concerns.
And yet there is also plenty of research to show that consumers appreciate personalisation and customisation. According to Adobe’s 'State of Online Advertising' last year, 88% of those surveyed in the EU were neutral or positive about customisation; this figure rose to 94% for the US.
So we face a tough challenge as marketers, as customers seemingly want the benefits of customisation but without giving up any personal data...
In a sideways blow to Apple, Windows Phone and Blackberry, Android is now the dominant operating system of mobile users worldwide.
Android use has climbed from 27% in 2012 to 65% in 2013. An even more impressive figure is the 270% increase in Android use since the end of 2011.
These figures come from the Q4 2013 market research study by GlobalWebIndex (GWI), in which 170,000 respondents were interviewed in 32 markets, representing 89% of the global internet population.
Here are some more fascinating stats from the study involving device ownership and privacy.
Online privacy and security has always been a concern for internet users and the issue has gained further prominence in the past year due to revelations about governments spying on their citizens.
A new survey shows the scale of the mistrust, as nine out of ten (89%) British internet users admitted to being worried about online privacy.
The results from the TRUSTe research have remained consistent for the past three years, suggesting that the ecommerce industry hasn’t been able to allay fears about online security.
More than a third of respondents in the survey said that they are ‘frequently’ or ‘always’ worried about their online privacy.
For details of similar surveys into online privacy, download the Econsultancy Internet Statistics Compendium.
We know that we are addicted to our mobile devices and love that they enable us to purchase anytime, anywhere.
So chances are that one of your next purchases will be via your tablet or mobile phone.
But what does this mean for businesses operating in the mobile space?
This month the latest edition of our Internet Statistics Compendium includes the usual updates across its 12 data documents – including mobile, ecommerce, online advertising and all areas of digital marketing.
Our Demographics and Technology Adoption report has seen some particularly interesting data added to the internet security sections, thanks to freely available research from TRUSTe.
It’s a recent development, this rash of digital advancements resulting in America’s new high-tech society has really only boomed over the last twenty years.
Products that wowed developers in the 1980s now fit firmly into your front pocket.
So what does a connected life cost these days? Your privacy, for starters.
This week's finest digital marketing infographic, courtesy of Intent HQ, looks at the personalization and privacy of social media.
A timely and exciting topic.
The past few years have seen innovative technologies crop up in the market, with an influx of new devices and services aimed at keeping up with consumer demand for the next must-have gadget.
It is increasingly evident that mobile is changing everything at a rapid rate, and this now includes both new ways of working and new ways of interacting with our everyday devices.
As new systems are launched, the rise of personalised data is poised to be a hot topic as companies seek to deliver real benefits from the information gathered on consumers.
Yet, as always, to succeed in today’s digital business landscape, people will have to come first.