Posts tagged with Privacy

gdpr

The GDPR claims its first victims

The GDPR goes into effect later this month and GDPR compliance efforts are well underway. For example, users of online services around the world are receiving notifications of updated terms of service and privacy policies.

Some of the updates contained in these agreements are significant. Facebook-owned WhatsApp, for instance, has increased its minimum age to 16. Snapchat isn't abandoning users under 16, but it is changing how some of its features work for its under-16 userbase.

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gdpr

Companies around the world are worried about the GDPR: study

The GDPR is coming and even though it is an EU law, it will have a profound impact on businesses around the world, even those that don't have a physical presence in the EU.

That's because the GDPR's protections apply to all individuals within the Union and non-EU companies that control or process data from individuals in EU are expected to register a representative and comply with the law. Those that don't face stiff penalties, including fines of up to €20 million or 4% of global annual turnover.

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gdpr

Companies should consider embracing the GDPR even where they don't have to

As its co-founder and CEO prepares to testify later today before the United States House of Representatives in the wake of the Cambridge Analytica scandal, a reeling Facebook is being urged to adopt the GDPR globally.

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david fowler, act-on

A day in the life of... a head of digital compliance

Compliance will be one of the more unlikely buzzwords of marketing in 2018.

Yes, data protection has always been extremely important, but the GDPR in Europe affords individuals more rights and demands customer-centric companies put their money where their mouths are.

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privacy

GDPR requires privacy by design, but what is it and how can marketers comply?

Privacy by design is a fairly old concept in systems engineering and its general meaning is pretty obvious.

Wikipedia describes it as "not about data protection" but rather "designing so data doesn't need protection," with the "root principle based on enabling service without data control transfer from the citizen to the system" (i.e. the citizen is not identifiable or recognizable).

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eprivacy

Focus on GDPR, but ignore e-Privacy at your peril

With so much noise surrounding the General Data Protection Regulation (GDPR), the equally impactful e-Privacy regulation seems to have been forgotten about.

It might only be a draft regulation at the moment, but it is due to be enacted in May 2018. So, what is this regulation and why do marketers need to pay careful heed to its contents? 

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privacy notice

GDPR: How to create best practice privacy notices (with examples)

There are a number of factors to the GDPR (General Data Protection Regulation) that from May 2018 will change how companies communicate with users and process their personal information.

One fundamental factor is privacy notices – how organisations explain at the point of data collection what users can expect will happen to their data. In this article, we'll dig into the topic of privacy notices more deeply, and present some best practice examples that appear to comply with the GDPR.

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checkbox

GDPR: 10 examples of best practice UX for obtaining marketing consent

With the General Data Protection Regulation (GDPR) due to come into force in May 2018, there are already lots of resources out there to help guide you towards compliance.

However, there are fewer articles that point to companies who are already exhibiting best practice. So, I'm going to attempt to round up examples that already seem to comply with aspects of the GDPR.

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thinking emoji

Five marketing fallacies that only the blinkered believe

Marketing is full of fallacious commentary, opinion and vendor sales speak.

Earlier this year I rounded up some digital fallacies, but now I want to focus on marketing more broadly and some of its flawed reasoning.

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Highly targeted online ads don't work: Stanford researchers

According to researchers at Stanford, highly targeted ads may not be all they're cracked up to be.

Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers "prefer to remain in a state of partial willful ignorance so as to preserve communication credibility."

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Key trends in online identity verification (so everybody knows you're a dog)

The Internet was once a more anonymous space. People hid their real identities, coming up with unique and sometimes bizarre pseudonyms to represent themselves on specific websites.

As services and socialising shifted online, identifying each other digitally has become increasingly important. 

How can we do this securely, without impacting users’ experience? I’ll explore the trends in online identity verification, looking at the key solutions and implications for businesses and users. 

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The five-point plan for data privacy & business

On Friday I attended a talk at Data Protection 2016 that was all about – you guessed it – data, but specifically how businesses can continue to thrive in the ever-evolving data economy.   

The talk from Ctrl-Shift CEO Liz Brandt covered five key action points that business and government need to tackle together in order to avert a future crisis.

I’m going to cover them in detail in this post.  

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