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According to researchers at Stanford, highly targeted ads may not be all they're cracked up to be.
Based on a mathematical model they built based on game theory, the researchers instead suggest that advertisers "prefer to remain in a state of partial willful ignorance so as to preserve communication credibility."
The Internet was once a more anonymous space. People hid their real identities, coming up with unique and sometimes bizarre pseudonyms to represent themselves on specific websites.
As services and socialising shifted online, identifying each other digitally has become increasingly important.
How can we do this securely, without impacting users’ experience? I’ll explore the trends in online identity verification, looking at the key solutions and implications for businesses and users.
On Friday I attended a talk at Data Protection 2016 that was all about – you guessed it – data, but specifically how businesses can continue to thrive in the ever-evolving data economy.
The talk from Ctrl-Shift CEO Liz Brandt covered five key action points that business and government need to tackle together in order to avert a future crisis.
I’m going to cover them in detail in this post.
Another startup with a silly name? Sounds like something I’d like to get my teeth into.
For the uninitiated among you (where have you been?), DuckDuckGo (DDG) is a private search engine that has seen exponential growth since its inception a few years ago.
So why should you care?
Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year.
This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom.
At the heart of the debate about data and privacy today, there lies a false premise. An assumption that there are sides to be taken and battle lines to be drawn.
This perceived division largely pits the individual against the interests of businesses.
Proposals being considered by ICANN would limit the use of WHOIS privacy protection services that domain name owners frequently use to keep their domain registrations under the radar.
Today’s digital landscape is changing at breathtaking speed and is having a profound impact on the way we live our daily lives.
It’s hard to believe that online banking has only been around for a few years; and it’s almost quaint to think that I used to actually go to my bank to deposit a check.
Just last week, I lectured our plumber for not accepting credit cards on his phone. Don’t even get me started on my daily addiction to Uber.
The latest update to our Internet Statistics Compendium contains another comprehensive collection of key data from across the digital landscape, including primary research from ourselves and partners, as well as third party trends from a wealth of sources.
Social is becoming less social, with more users switching to private networks and messaging apps.
This begs the question, how can brands make money from social media if they aren’t allowed to join in?
Anyone who has ever watched Spider-Man will know that with great power comes great responsibility.
Digital technology has given marketers access to an unfathomable amount of customer data, however it should be used in a responsible manner for risk of destroying consumer trust.
This is particularly important in our world of freemium products that rely on a value exchange of digital services in return for access to personal data.
A new Econsultancy/Acxiom report investigates consumer attitudes towards sharing their data with companies, revealing that opinion is split on whether brands can be trusted.
Only 6% of respondents in the Delivering Value in the Data Exchange Survey indicated that they had ‘a great deal of trust’ in companies to whom they provided data.