Posts tagged with Privacy

Omnichannel's biggest challenge: privacy?

With consumers increasingly expecting seamless experiences across channels, brick-and-mortar retailers are recognizing they may have an advantage over online competitors which have, thus far, countered only with delivery lockers and improved shipping capabilities.

Physical stores, of course, may be an advantage, but they don't guarantee success. To seize the omnichannel advantage, retailers of all shapes and sizes will need to do more to bridge the gap between the online and offline words.

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Permission email marketing, it’s what we do isn’t it?

The question of permission and customers rights regarding marketing material is one that has privacy evangelists and marketers head to head. Many forms of direct marketing can be seen by the recipients as intrusive and disturbing and this has led to a bit of a backlash.

In some cases, this has spawned legislation (as in TPS in the UK) and in others, poor publicity via the national media and threats of further control from politicians.

But, out of all of the different direct marketing channels, email seems to be the quietest when it comes to public outrage.

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Marketers and businesses should fear Graph Search

Last week, Facebook made what could prove to be one of its most important announcements ever.

After years of discussion, speculation and debate, the world's largest social network is finally executing on a search strategy, and while it doesn't look like a threat to Google, at least initially, Facebook's Graph Search is no less interesting.

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Do Instagram’s new TOCs highlight the thought-gap between marketers and customers?

https://assets.econsultancy.com/images/resized/0002/7129/instabanner-blog-third.pngThis month, photo-sharing app/hipster lifestyle accessory Instagram is changing its terms of service, and as expected, it’s caused the usual round of shouting and boycott threats to emanate from users.

Personally I don't think it's any great shock or cause for outcry, but I do think it may be indicative of a deeper problem within the marketing and advertising industries: underestimating our customers...

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Is the Instagram backlash a backlash against native advertising?

Instagram is changing. The popular mobile photo sharing service's rapid rise and $1bn acquisition by Facebook is the stuff of startup legends, but Instagram's story is still being written.

Today, the new path the company is charting has it fighting strong headwinds as users take issue with some of its plans.

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Microsoft refuses to back down on Do Not Track, wants more complexity

More than a decade ago, Microsoft was branded by the United States government as a greedy monopolist and the company's existence was threatened by an antitrust lawsuit that could have resulted in the then-world's largest software company being broken apart.

Today, memories of Microsoft's past may have largely faded but the Redmond company is still trying to convince consumers that it's cool, and perhaps more importantly, that it's on their side. One of the ways it's doing that: declaring its support for consumer privacy.

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Does your company overestimate the value of an email address?

It may not be the new kid on the block, but email is, for many companies, one of the most effective and profitable digital marketing channels.

It's not hard to understand why: an email address, like a physical address or phone number, gives companies a means to connect with a known individual across time and space, making it a compelling medium for relationship-building.

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Facebook ditches democracy: what it means for marketers

In 2009, perhaps motivated in part by its past privacy blunders, Facebook decided to do what few companies its size would ever consider: allow its users to have a say in how the social network was governed.

Over 600,000 Facebook users participated in the company's inaugural vote, although it noted that this represented a "small" fraction of its user base, which numbered just 200m at the time. But the company was excited about its democratic direction, writing "We are hopeful that there will be greater participation in future votes."

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Is Facebook's AdSense finally on the way?

Some investors and analysts are increasingly bullish on Facebook's prospects for solving the social networking monetization riddle, something reflected in the recent increase in the company's share price.

Assuming that they're right, one thing remains to be seen: what Facebook's cash cow will be. One thing is not in question, however: there is no shortage of monetization ideas the company could conceivably pursue.

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The ad industry responds to Microsoft's Do Not Track plans

It's not a surprise that Microsoft's plan to effectively make enabling Do Not Track (DNT) an opt-out decision instead of an opt-in decision when setting up Internet Explorer 10 is not going over well with players in the digital advertising industry.

Online ads are a multi-billion dollar industry and while most would agree that changes resulting from consumer privacy concerns are inevitable, Microsoft's approach to Do Not Track goes further than it should.

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Company taunts ICO: sue us over cookie law

The ICO's cookie law has been, for many companies, a major headache. After being given an extra year to find compliance solutions -- an acknowledgment that complying wouldn't necessarily be painless -- companies were finally forced to implement them.

Those that don't could find themselves facing steep fines, and in an effort to show that it's serious about enforcement, the ICO earlier this year indicated that it would be contacting 50 high-traffic UK websites about their compliance.

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Facebook's Custom Audiences targeting allows advertisers to stalk their customers

For advertisers obsessed with racking up 'Likes' on the world's largest social network, reality can be harsh: not every consumer you're targeting is going seek you out and like you on Facebook.

So what are advertisers to do? Facebook may have the answer.

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