Posts tagged with Product Images

Ecommerce product pages: where to place 30 elements and why

Tackling the topic of product detail page layouts is daunting because there is no short answer.

Saying one element such as large product images increases conversion, though it's proven, does not tell the full story.  

The product detail page needs to be dealt with as a whole. This article will do just that. It will focus on the 'must have' page elements, recommend where they should appear on the page, explain why, and provide tips on how to maximize the value of each.  

To support recommendations, experienced online retailers will be used as examples, known experts will be quoted, and for those who are visual, a wireframe has been put together for reference.

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31 things I need to see on your ecommerce product page

The features you need to add to product pages will vary according to the type of ecommerce site.

Some of the things on this list are essentials for any online retailer, while others are dependent on the sector and target market.

This checklist contains some of the more common elements that customers are looking for on ecommerce product pages, as well as some more advanced features that can enhance the experience.

Your product pages should contain the essentials listed below, and most of the others. I haven't listed product reviews as essential, but I'd say they're pretty close to it.

I've tried to think of everything here, but please let me know what I've missed, and what works for your site. 

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Evans Cycle logo

Chain Reaction, Wiggle and Evans Cycles: which site offers the best UX?

Cycling has become a hugely popular sport across Britain in recent years, thanks largely to the nation’s success in the Olympics and Tour De France.

Bike retailers have obviously been among the main beneficiaries, as any new bike purchase also requires the customer to invest in a load of expensive accessories.

In a previous interview Adam Tranter, editor of Cyclosport.org, told me that Wiggle and Chain Reaction are two of the most prominent ecommerce sites in the cycling world, so I thought I’d conduct a site test to see what they’re getting right.

I’ve also included Evans Cycles as that’s where I bought my current bike from.

As a trendy London hipster (the only true part of that description is that I work in London) I’m well into fixie bikes, so for this user test I thought I’d try to find myself a new single-speed model.

Read on to find out how these three retailers stack up, and if cycling is your thing then get involved with Econsultancy’s Marketing Cycle.

Stage one is from London to Brighton on Thursday 9 October, an 85-mile route that’s so leisurely even I’ll be joining the peloton.

Or if you’re up for a bigger challenge, join Econsultancy CEO Ashley Friedlein on the three-day London to Paris ride.

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15 inspiring examples of ecommerce product pages

What makes a great ecommerce product page?

I'd say it's a blend of several factors, including usability, use of images, reviews and clear information for shoppers. 

Here I've rounded up some more excellent examples, with the intention of highlighting some examples from less mainstream sites. 

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How to tackle free delivery and high returns in online fashion

Many fashion retailers are feeling a pressure on their margins due to delivery costs and price deflations.

This is a tricky area for fashion sites, as they have higher than average returns rates due to the fact that customers cannot try items on before buying. 

This article looks at a few ways on how to combat this downward trend.  

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15 tips for making your product images work harder

Great product imagery can do a lot to improve online retailer's conversion rates by showcasing products in the best possible light, and highlighting key features for shoppers. 

When used well, they can also educate shoppers about a product, and a more informed customer is less likely to return items bought online. 

Here I look at 15 ways to improve product imagery, with lots of great examples from ecommerce sites... 

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Returns: the Christmas present that keeps on giving

Despite the ecommerce industry booming, retailers need to be aware of some of the potential pitfalls of an environment where consumers are unable to touch, feel or try on new items before they buy.

This, coupled with the 'cooling off period’ means return rates are much higher for online retailers than they are for their bricks and mortar counterparts.

Here are some tips for online retailers, which should help them to think and act smarter with their returns policies...

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Does rich media mean lost sales for etailers?

While rich media features can be great ways to showcase products, a new survey suggests that problems associated with slow loading can cause online retailers to lose out on sales.

The Brandbank report, which uses data from a poll of 2,275 UK consumers, finds that customers are annoyed if rich media requires extra software or slows down page load times. 

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