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Posts tagged with Product Page Design

Evans Cycle logo

Chain Reaction, Wiggle and Evans Cycles: which site offers the best UX?

Cycling has become a hugely popular sport across Britain in recent years, thanks largely to the nation’s success in the Olympics and Tour De France.

Bike retailers have obviously been among the main beneficiaries, as any new bike purchase also requires the customer to invest in a load of expensive accessories.

In a previous interview Adam Tranter, editor of Cyclosport.org, told me that Wiggle and Chain Reaction are two of the most prominent ecommerce sites in the cycling world, so I thought I’d conduct a site test to see what they’re getting right.

I’ve also included Evans Cycles as that’s where I bought my current bike from.

As a trendy London hipster (the only true part of that description is that I work in London) I’m well into fixie bikes, so for this user test I thought I’d try to find myself a new single-speed model.

Read on to find out how these three retailers stack up, and if cycling is your thing then get involved with Econsultancy’s Marketing Cycle.

Stage one is from London to Brighton on Thursday 9 October, an 85-mile route that’s so leisurely even I’ll be joining the peloton.

Or if you’re up for a bigger challenge, join Econsultancy CEO Ashley Friedlein on the three-day London to Paris ride.

7 comments

10 excellent ecommerce product pages

In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common.

We previously looked in detail at the kind of tools retailers should consider including to help boost their conversion rates, including product videos, large images and user reviews.

And in this post I’ve tracked down 10 retailers that have excellent product pages for one reason or another. None of them is perfect, however each has several features that make them examples you can learn from.

8 comments