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As ecommerce sites become richer experiences designed to showcase products to their fullest, imagery is getting bigger and crisper.
A small product shot was once par for the course and is now underwhelming compared to those retailers at the forefront of ecommerce.
In our continuing look at web design trends for 2016 and beyond, I thought I'd showcase 10 ecommerce websites that use big and beautiful photography.
I enjoy shopping, but a lot of the fun is missing online.
The majority agree with me, they miss the crowds, the serendipity, the buzz and the changing rooms.
I was re-reading our ecommerce predictions for 2016 and it struck me they are all pragmatic, about devices, delivery, CRO, third-party solutions etc.
Only Matt Curry of Lovehoney mentioned 'super rich experiences', which I think is somewhere close to a definition of fun. So what does fun look like?
These days we have fewer guest posters on the Econsultancy blog, but those that remain still bring us a fresh perspective on the industry.
Here we've picked out the top 10 guest posts of 2015 (by page views) for your delectation.
Thanks to all our contributors.
If you’re not constantly testing and tweaking pages on your ecommerce site you could be missing out on potential sales.
But showing is always more powerful than telling, so I’m going to present you with some solid examples of A/B testing in action, along with the results.
Product pages can differ wildly.
With Argos sitting somewhere in the middle, and currently in the spotlight during its extended Black Friday sales, I thought I would take a look at its product pages, to see which features I like.
Here are eight of them.
Buckle up: we’re back with another dose of our weekly US digital marketing stats round-up.
This time we’re covering email’s continuing dominance as a customer service channel, the explosive rise of Snapchat and Netflix, and much more.
Here are 17 questions every copywriter should ask themselves when writing a product description.
I've included a few examples to illustrate my points.
Tackling the topic of product detail page layouts is daunting because there is no short answer.
Saying one element such as large product images increases conversion, though it's proven, does not tell the full story.
The product detail page needs to be dealt with as a whole. This article will do just that. It will focus on the 'must have' page elements, recommend where they should appear on the page, explain why, and provide tips on how to maximize the value of each.
To support recommendations, experienced online retailers will be used as examples, known experts will be quoted, and for those who are visual, a wireframe has been put together for reference.
Debenhams has recently reported a 16.7% growth in ecommerce sales in the last 15 weeks (ending 13 June) on the same period last year.
According to the retailer this has been attributed to lower delivery charges and “further improvements to [our] online presentation.”
The features you need to add to product pages will vary according to the type of ecommerce site.
Some of the things on this list are essentials for any online retailer, while others are dependent on the sector and target market.
This checklist contains some of the more common elements that customers are looking for on ecommerce product pages, as well as some more advanced features that can enhance the experience.
Your product pages should contain the essentials listed below, and most of the others. I haven't listed product reviews as essential, but I'd say they're pretty close to it.
I've tried to think of everything here, but please let me know what I've missed, and what works for your site.
Designers of mobile product pages have a tough job.
They need to present much of the same information as on desktop, but adapt to the limitations of the device.
I've put together a checklist of what I think are the most crucial elements to include on mobile product pages...
Yesterday's #EcomChat looked at ecommerce product pages, which features are needed, are where improvements can be made.
Here's a summary of the discussion...