tag:econsultancy.com,2008:/blog/tags/product-pages Posts tagged with "product pages" from the Econsultancy blog 2016-01-12T11:34:24+00:00 tag:econsultancy.com,2008:BlogPost/67377 2016-01-12T11:34:24+00:00 2016-01-12T11:34:24+00:00 10 ecommerce sites with grand product photography Ben Davis <p><strong>As ecommerce sites become richer experiences designed to showcase products to their fullest, imagery is getting bigger and crisper.</strong></p> <p>A small product shot was once par for the course and is now underwhelming compared to those retailers at the forefront of ecommerce.</p> <p>In our continuing look at <a href="https://econsultancy.com/blog/67308-15-crucial-web-design-trends-for-2016-beyond/">web design trends for 2016 and beyond</a>, I thought I'd showcase 10 ecommerce websites that use big and beautiful photography.</p><p><a href="https://econsultancy.com/blog/67377-10-ecommerce-sites-with-grand-product-photography/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67387 2016-01-11T11:40:00+00:00 2016-01-11T11:40:00+00:00 Seven ways to make ecommerce fun (& five ways to create experiential BS) Ben Davis <p><strong>I enjoy shopping, but a lot of the fun is missing online.</strong></p> <p>The majority agree with me, they miss the crowds, the serendipity, the buzz and the changing rooms.</p> <p>I was re-reading our <a href="https://econsultancy.com/blog/67321-predicting-the-biggest-ecommerce-trends-in-2016">ecommerce predictions for 2016</a> and it struck me they are all pragmatic, about devices, delivery, CRO, third-party solutions etc.</p> <p>Only Matt Curry of Lovehoney mentioned 'super rich experiences', which I think is somewhere close to a definition of fun. So what does fun look like?</p><p><a href="https://econsultancy.com/blog/67387-seven-ways-to-make-ecommerce-fun-five-ways-to-create-experiential-bs/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67357 2015-12-22T11:35:33+00:00 2015-12-22T11:35:33+00:00 Econsultancy's top 10 guest posts of 2015 Ben Davis <p><strong>These days we have fewer guest posters on the Econsultancy blog, but those that remain still bring us a fresh perspective on the industry.</strong></p> <p>Here we've picked out the top 10 guest posts of 2015 (by page views) for your delectation.</p> <p>Thanks to all our contributors.</p><p><a href="https://econsultancy.com/blog/67357-econsultancy-s-top-10-guest-posts-of-2015/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67235 2015-11-24T14:32:00+00:00 2015-11-24T14:32:00+00:00 How A/B tests improved add-to-basket levels by almost 30%: Case study Jack Simpson <p><strong>If you’re not constantly <a href="https://econsultancy.com/blog/64080-how-small-copywriting-changes-can-lead-to-big-increases-in-conversions">testing and tweaking pages</a> on your ecommerce site you could be missing out on potential sales. </strong></p> <p>But showing is always more powerful than telling, so I’m going to present you with some solid examples of A/B testing in action, along with the results. </p><p><a href="https://econsultancy.com/blog/67235-how-a-b-tests-improved-add-to-basket-levels-by-almost-30-case-study/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67237 2015-11-24T09:45:21+00:00 2015-11-24T09:45:21+00:00 Eight examples of best practice on Argos product pages Ben Davis <p><strong>Product pages can differ wildly.</strong></p> <p>I love the use of decluttered, stylish responsive designs (<a href="https://econsultancy.com/blog/67158-why-lush-is-the-undisputed-master-of-b-commerce/">see Lush</a>), but there's no doubt that <a href="https://econsultancy.com/blog/63462-ecommerce-product-pages-where-to-place-30-elements-and-why">Amazon's altogether busier approach</a> is optimised for conversion.</p> <p>With Argos sitting somewhere in the middle, and currently in the spotlight during its extended Black Friday sales, I thought I would take a look at its product pages, to see which features I like.</p> <p>Here are eight of them.</p><p><a href="https://econsultancy.com/blog/67237-eight-examples-of-best-practice-on-argos-product-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67176 2015-11-11T14:51:00+00:00 2015-11-11T14:51:00+00:00 The 10 best US digital marketing stats we've seen this week Jack Simpson <p><strong>Buckle up: we’re back with another dose of our weekly US <a href="https://econsultancy.com/admin/blog_posts/new/digital%20marketing%20stats">digital marketing stats</a> round-up. </strong> </p> <p>This time we’re covering email’s continuing dominance as a customer service channel, the explosive rise of <a href="https://econsultancy.com/blog/66867-five-seriously-creative-snapchat-campaigns-and-their-results">Snapchat</a> and Netflix, and much more. </p><p><a href="https://econsultancy.com/blog/67176-the-10-best-us-digital-marketing-stats-we-ve-seen-this-week/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/67052 2015-10-15T14:39:54+01:00 2015-10-15T14:39:54+01:00 A copywriter's template for excellent product page descriptions Ben Davis <p><strong>Here are 17 questions every copywriter should ask themselves when writing a product description.</strong></p> <p>I've included a few examples to illustrate my points.</p><p><a href="https://econsultancy.com/blog/67052-a-copywriter-s-template-for-excellent-product-page-descriptions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63462 2015-08-17T10:18:00+01:00 2015-08-17T10:18:00+01:00 Ecommerce product pages: where to place 30 elements and why Greg Randall <p><strong>Tackling the topic of product detail page layouts is daunting because there is no short answer. </strong></p> <p>Saying one element such as large product images increases conversion, though it's proven, does not tell the full story.  </p> <p>The product detail page needs to be dealt with as a whole. This article will do just that. It will focus on the <a href="http://econsultancy.com/uk/blog/63161-31-things-i-need-to-see-on-your-ecommerce-product-page">'must have' page elements</a>, recommend where they should appear on the page, explain why, and provide tips on how to maximize the value of each.  </p> <p>To support recommendations, experienced online retailers will be used as examples, known experts will be quoted, and for those who are visual, a wireframe has been put together for reference.</p><p><a href="https://econsultancy.com/blog/63462-ecommerce-product-pages-where-to-place-30-elements-and-why/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66644 2015-07-01T10:19:00+01:00 2015-07-01T10:19:00+01:00 How Debenhams' site redesign led to ecommerce sales growth Christopher Ratcliff <p><strong>Debenhams has recently reported a 16.7% growth in ecommerce sales in the last 15 weeks (ending 13 June) on the same period last year.</strong></p> <p>According to the retailer this has been attributed to lower delivery charges and “further improvements to [our] online presentation.”</p><p><a href="https://econsultancy.com/blog/66644-how-debenhams-site-redesign-led-to-ecommerce-sales-growth/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63161 2015-06-29T11:18:00+01:00 2015-06-29T11:18:00+01:00 31 things I need to see on your ecommerce product page Graham Charlton <p><strong>The features you need to add to product pages will vary according to the type of <a href="http://econsultancy.com/uk/reports/ecommerce-best-practice-compendium">ecommerce site</a>. </strong></p> <p>Some of the things on this list are essentials for any online retailer, while others are dependent on the sector and target market.</p> <p>This checklist contains some of the more common elements that customers are looking for on <a href="http://econsultancy.com/uk/blog/62803-10-excellent-ecommerce-product-pages">ecommerce product pages</a>, as well as some more advanced features that can enhance the experience.</p> <p>Your product pages should contain the essentials listed below, and most of the others. I haven't listed product reviews as essential, but I'd say they're pretty close to it.</p> <p>I've tried to think of everything here, but please let me know what I've missed, and what works for your site. </p> <p><a href="https://econsultancy.com/blog/63161-31-things-i-need-to-see-on-your-ecommerce-product-page/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66364 2015-05-06T11:51:00+01:00 2015-05-06T11:51:00+01:00 19 must-have features for mobile product pages Graham Charlton <p><strong>Designers of mobile product pages have a tough job.</strong></p> <p>They need to present much of the same information as on desktop, but adapt to the limitations of the device. </p> <p>I've put together a checklist of what I think are the most crucial elements to include on mobile product pages...</p><p><a href="https://econsultancy.com/blog/66364-19-must-have-features-for-mobile-product-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66242 2015-03-24T10:02:00+00:00 2015-03-24T10:02:00+00:00 Is the product page still the most important page on ecommerce sites? Graham Charlton <p><strong>Yesterday's <a href="https://twitter.com/hashtag/ecomchat?src=hash">#EcomChat</a> looked at ecommerce product pages, which features are needed, are where improvements can be made.</strong></p> <p>Here's a summary of the discussion...</p><p><a href="https://econsultancy.com/blog/66242-is-the-product-page-still-the-most-important-page-on-ecommerce-sites/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66208 2015-03-17T10:39:37+00:00 2015-03-17T10:39:37+00:00 How Mango can improve its otherwise excellent ecommerce site Christopher Ratcliff <p><strong>Mango is a Spanish fashion retailer founded on 1984 that now has more than 2,000 stores in 103 countries, 150 of which are in the UK.</strong></p> <p>Mango has also been operating its ecommerce site for around 15 years and it makes for an interesting study in highly innovative retail site design, but with areas that could definitely use an improvement.</p> <p>Here we’ll take a look at what works on the site from a customer experience and usability point of view first, before highlighting where it could be more effective.</p><p><a href="https://econsultancy.com/blog/66208-how-mango-can-improve-its-otherwise-excellent-ecommerce-site/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66177 2015-03-10T10:13:00+00:00 2015-03-10T10:13:00+00:00 35 examples of ecommerce best practice from Hobbycraft Christopher Ratcliff <p><strong>Hobbycraft is not a website we’ve covered on the blog before. It’s not the showiest website, it doesn’t feature the most technically dazzling array of tools and features, nor is it currently in the news for any particular reason.</strong></p> <p>So why cover it now? Because Hobbycraft gets the basics of ecommerce just right.</p> <p>Out of all the sites I’ve researched so far, this one manages to include almost every ecommerce best practice feature that we’re constantly banging on about on the blog.</p><p><a href="https://econsultancy.com/blog/66177-35-examples-of-ecommerce-best-practice-from-hobbycraft/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66160 2015-03-05T10:50:00+00:00 2015-03-05T10:50:00+00:00 How Boots can improve its customer journey from search to checkout Christopher Ratcliff <p><strong>In which we take a look at the experience of searching for a product, clicking-through to an ecommerce store and purchasing the item, all from a customer’s point of view.</strong></p> <p>Much like previous investigations on UK retailers <a href="https://econsultancy.com/blog/65802-john-lewis-the-customer-journey-from-search-to-checkout">John Lewis</a> and <a href="https://econsultancy.com/blog/65737-halfords-the-customer-journey-from-search-to-checkout">Halfords</a> this explores the customer journey in a nutshell, looking at visibility, relevancy, ease-of-use and speed of experience.</p> <p>Here we'll be taking a look at Boots, and making suggestions on how it can improve the customer experience and perhaps increase conversion.</p><p><a href="https://econsultancy.com/blog/66160-how-boots-can-improve-its-customer-journey-from-search-to-checkout/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66150 2015-03-04T01:15:00+00:00 2015-03-04T01:15:00+00:00 Thorntons vs. Hotel Chocolat: user experience comparison Christopher Ratcliff <p><strong>“Come with me, and you'll be, in a world of pure imagination...”</strong></p> <p>I have to stop there as I don’t want Paramount Pictures or the estate of Roald Dahl to sue us.</p> <p>Instead I’ll pepper the content of this article with only the very subtlest of references to Willy Wonka and the Chocolate in the hope that nobody notices.</p><p><a href="https://econsultancy.com/blog/66150-thorntons-vs-hotel-chocolat-user-experience-comparison/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/66097 2015-02-16T15:40:00+00:00 2015-02-16T15:40:00+00:00 12 interactive examples of ecommerce product pages Christopher Ratcliff <p><strong>Here at Econsultancy we’re all about encouraging the quickest, easiest journey from product page to checkout as possible. Not just from a conversion point of view but also from a customer experience one.</strong></p> <p>This is certainly true of customers who know exactly what they want and don’t have to do any research about the product itself. ”I want a Julio Iglesias Greatest Hits CD and I want it now damn it!”</p><p><a href="https://econsultancy.com/blog/66097-12-interactive-examples-of-ecommerce-product-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65950 2015-01-13T11:13:54+00:00 2015-01-13T11:13:54+00:00 How Western brands can break into China: the experts' view Jeff Rajeck <p><strong>China. We all know it's a huge market and that it will be part of our business efforts in the future.</strong>  </p> <p>But at our recent Digital Outlook 2015 event I think even the most savvy were surprised at the scale of the Chinese market - and how different it is to the West.</p><p><a href="https://econsultancy.com/blog/65950-how-western-brands-can-break-into-china-the-experts-view/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65857 2014-12-04T14:00:00+00:00 2014-12-04T14:00:00+00:00 How retailers handle site search for the most popular Christmas gifts Christopher Ratcliff <p><strong>In which we take a selection of the most popular gifts this Christmas and see how some of the top UK retailers’ site search handles them.</strong></p> <p>When I begin typing ‘Frozen Snow Glow Elsa’ into Amazon’s search box, will the item immediately appear at the top of the predictive text suggestions? When I search for ‘Nerf’ at John Lewis will the first product listing be its most popular model ‘The Demolisher’. Will Toys R Us direct me to the correct ‘Transformers Grimlock’ toy?</p><p><a href="https://econsultancy.com/blog/65857-how-retailers-handle-site-search-for-the-most-popular-christmas-gifts/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65802 2014-11-24T14:13:00+00:00 2014-11-24T14:13:00+00:00 John Lewis: the customer journey from search to checkout Christopher Ratcliff <p><strong>In which we take a look at the experience of using John Lewis from a customer point of view.</strong></p> <p>Meaning this won’t be a robust test of the ecommerce site’s search functionality, or the quality of its mega-navs, or the persuasiveness of its homepage. </p> <p>Instead this will involve searching for an item on Google, clicking on the most attractive result, testing the relevancy and helpfulness of its landing page and seeing how quick and easy it is to make a purchase. The customer journey in a nutshell. </p> <p><a href="https://econsultancy.com/blog/65802-john-lewis-the-customer-journey-from-search-to-checkout/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65692 2014-11-04T10:08:00+00:00 2014-11-04T10:08:00+00:00 What users think of B&Q's new responsive site Kathryn McDonnell <p><strong>Last month, B&amp;Q unveiled <a href="http://www.diy.com/">a new responsive website</a>, as part of a £60m redesign of its website and backend systems. </strong></p> <p>The new site was <a href="https://econsultancy.com/blog/65593-b-q-s-new-60m-responsive-website-reviewed">reviewed by David Moth earlier this month</a> and to follow this up we decided to get some feedback by asking users to test the site, using whatusersdo.</p> <p>A mix of desktop, mobile and tablet users were asked to perform two tasks on the site. The first was a targeted shop to find internal door handles and go through the purchase process up until payment.</p> <p>As the new site prominently features sections titled ‘Inspiration’ and ‘Projects’, the second was to gather ideas for updating a room of their choice.  </p> <p>So what did the users think of the site? </p><p><a href="https://econsultancy.com/blog/65692-what-users-think-of-b-q-s-new-responsive-site/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65531 2014-10-02T10:32:00+01:00 2014-10-02T10:32:00+01:00 Selfridges' new £40m site reviewed Graham Charlton <p><strong><a href="https://www.selfridges.com/">Selfridges</a> has just launched its new website, part of a £40m investment over the next five years. </strong></p> <p>The retailer has experienced growing volumes of mobile traffic, more than 50% at the moment, and the site aims to cater for this with a 'touch-first' approach and a responsive website.</p> <p>Here's an overview of the new site and some of the changes...</p> <p><a href="https://econsultancy.com/blog/65531-selfridges-new-40m-site-reviewed/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65358 2014-09-02T10:43:00+01:00 2014-09-02T10:43:00+01:00 15 inspiring examples of ecommerce product pages Graham Charlton <p><strong>What makes a great ecommerce product page? </strong></p> <p>I'd say it's a blend of several factors, including usability, use of images, reviews and clear information for shoppers. </p> <p>Here I've rounded up some more excellent examples, with the intention of highlighting some examples from less mainstream sites. </p> <p><a href="https://econsultancy.com/blog/65358-15-inspiring-examples-of-ecommerce-product-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/65011 2014-06-17T15:15:00+01:00 2014-06-17T15:15:00+01:00 How far will customers go to qualify for free shipping? Graham Charlton <p><strong>We're well aware that free shipping can work well as a sales driver, but the extent to which shoppers will go to qualify is very interesting.</strong></p> <p>Stats from a UPS study show that 58% of customers have added extra items to their shopping basket in order to qualify for free delivery. </p> <p>So what does this mean for retailers, and how should they approach this issue? </p> <p><a href="https://econsultancy.com/blog/65011-how-far-will-customers-go-to-qualify-for-free-shipping/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64969 2014-06-09T10:19:00+01:00 2014-06-09T10:19:00+01:00 Five evocative examples of ecommerce copywriting Christopher Ratcliff <p><strong>Buy me, buy me, buy me!!! </strong></p> <p>Not what you want to hear. Sure it’s implied, but as soon as even the most straightforward of online purchases becomes that much more brazen, that’s when us consumers start to rethink our behavior.</p> <p>So what makes for great ecommerce copywriting? What’s the difference between a quality product listing and a boring list of specs? Does it even matter?</p> <p>Surely product copy is all about manipulation or at best, gentle coercion? </p> <p>As content marketing becomes more and more vital to every industry, the ability to create quality copy, even for ecommerce has become a crucial skill. It’s a key way to market your brand and a fantastic way to separate yourself from similar competitors selling the same product. </p> <p>Your excellent copy and the different ways you can use it can also make your brand more trustworthy and foster a deeper sense of loyalty.</p> <p>Here are five fantastic examples of copy from around the ecommerce world that will hopefully inspire you. For more advice, check out Graham Charlton’s post on <a href="https://econsultancy.com/blog/63911-what-makes-great-ecommerce-product-page-copy">what makes great ecommerce product page copy</a>.</p><p><a href="https://econsultancy.com/blog/64969-five-evocative-examples-of-ecommerce-copywriting/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64840 2014-05-14T16:31:00+01:00 2014-05-14T16:31:00+01:00 Booking.com: the most persuasive selling page in the world? Paul Rouke <p><strong>In my last article, I asked whether <a href="https://econsultancy.com/blog/64681-is-booking-com-the-most-persuasive-website-in-the-world#i.1cso4ui1efnebh">Booking.com is the most persuasive website in the world</a>.  </strong></p> <p>Now I want to provide more insights on how it is delivering content on a crucial page in the browsing journey: the hotel detail page. </p> <p>If you’d like to read more about the persuasive techniques used on the search results page, take a look at my article titled <a href="https://econsultancy.com/blog/8151-booking-com-improving-conversion-with-best-practice-persuasive-design">Booking.com improving conversion with best practice persuasive design</a>.</p><p><a href="https://econsultancy.com/blog/64840-booking-com-the-most-persuasive-selling-page-in-the-world/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/64262 2014-02-04T11:44:00+00:00 2014-02-04T11:44:00+00:00 House of Fraser redesigns its site for touch screen devices Graham Charlton <p><strong>With more than half of its traffic coming from mobile, House of Fraser has today launched a redesigned version of its site with the emphasis on the user experience for touch screen devices. </strong></p> <p>This marks a change in strategy for the company: designing for the mobile customer now comes before desktop or laptop. </p> <p>As part of this redesign, <a href="http://www.houseoffraser.co.uk/">House of Fraser</a> has also reducing the load time of its pages, acknowledging the <a href="http://econsultancy.com/blog/9162-the-importance-of-speed-for-mobile-commerce">importance of speed to mobile users</a>.</p> <p>I've been looking at the various sections of the new site...  </p><p><a href="https://econsultancy.com/blog/64262-house-of-fraser-redesigns-its-site-for-touch-screen-devices/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63991 2013-12-12T11:42:00+00:00 2013-12-12T11:42:00+00:00 Ecommerce product descriptions: tried & tested advice Nick Whitmore <p><strong>I really enjoyed reading <a href="http://econsultancy.com/uk/blog/63911-what-makes-great-ecommerce-product-page-copy">Graham’s article about great ecommerce product page copy</a> last week. It set me thinking all afternoon and all night. </strong></p> <p>Ecommerce is an area I spend most of my time working in, both on my own ecommerce websites, and my clients’ ecommerce websites. </p><p>While a lot of the people that contributed to Graham’s article represent 'the big boys' of ecommerce and online marketing, I wanted to share my personal experience with writing ecommerce copy.</p> <p>My operations are a lot smaller than those of the contributors to Graham’s article, but at the same time my experience is just as important to 'the little guys' out there, running ecommerce websites on a shoestring budget.</p> <p>You don’t necessarily have to add amazing functionality to your product pages in order to make sales. Perfect the copy and you’ll be well on the road to success.</p><p><a href="https://econsultancy.com/blog/63991-ecommerce-product-descriptions-tried-tested-advice-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63927 2013-12-03T14:13:00+00:00 2013-12-03T14:13:00+00:00 20 inspirational examples of product page copy Graham Charlton <p><strong>Earlier on, I published a post looking at <a href="http://econsultancy.com/uk/blog/63911-what-makes-great-ecommerce-product-page-copy">best practices for product page copy</a>, now it's time to show some examples of ecommerce sites doing this well. </strong></p> <p>In a nutshell, copy should be easy to read and scan, it should sell the benefits of the products and entice shoppers to make a purchase. </p> <p>Different approaches will work for different sites, so some of these examples are descriptive, some funny, and some technical...</p><p><a href="https://econsultancy.com/blog/63927-20-inspirational-examples-of-product-page-copy-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63911 2013-12-03T10:04:00+00:00 2013-12-03T10:04:00+00:00 What makes great ecommerce product page copy? Graham Charlton <p><strong>Product page copywriting is vitally important, but seems to be overlooked by some ecommerce sites, which simply plonk the standard manufacturer's descriptions on their pages. </strong></p> <p>Paying attention to product page copy can help improve conversions rates, as better copy can be more informative and persuasive.</p> <p>It can also help your site to stand out in the search results over competitors who have paid less attention to their product descriptions. </p> <p>I've rounded up some<a href="http://econsultancy.com/uk/blog/63927-20-inspirational-examples-of-product-page-copy-2"> examples of great product page copywriting here</a>, but first some views from the experts on the essentials for effective copy...</p><p><a href="https://econsultancy.com/blog/63911-what-makes-great-ecommerce-product-page-copy/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63907 2013-12-02T11:02:00+00:00 2013-12-02T11:02:00+00:00 How product descriptions vary among nine fashion retailers David Moth <p><strong>Copywriting is just one of the elements that combine to make up an effective ecommerce product page.</strong></p> <p>The product description needs to be informative and sell the benefits of the item, while also being concise enough to retain the customer’s interest.</p> <p>Copywriting also goes some way to contributing to a brand’s identity, as the tone and type of language used will impact how customers perceive the site.</p> <p>To show the extent to which the quality of copywriting varies among major retailers I’ve pulled together nine examples of product descriptions for the same pair of Levi 510 skinny jeans.</p><p><a href="https://econsultancy.com/blog/63907-how-product-descriptions-vary-among-nine-fashion-retailers/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63680 2013-10-29T11:24:00+00:00 2013-10-29T11:24:00+00:00 15 ways ecommerce sites can use urgency to increase conversions Graham Charlton <p><strong>Ecommerce sites can use urgency in various ways, through showing low stock levels, encouraging people to buy quickly for faster delivery, or by using email to pull customers into sales. </strong></p> <p>The tactic can work as it forces the customer to make a faster decision about the potential purchase, based on this new information. </p> <p>So, here are 15 examples of the use of urgency by online retailers... </p><p><a href="https://econsultancy.com/blog/63680-15-ways-ecommerce-sites-can-use-urgency-to-increase-conversions/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63549 2013-10-09T13:21:25+01:00 2013-10-09T13:21:25+01:00 How to measure the effectiveness of ecommerce videos Melody King <p><strong>Every ecommerce site needs video, which helps drive interest and engagement from consumers,  but how do you know if videos actually bring any money to the bottom line?</strong></p> <p>As a general rule, shoppers love videos, since they show off products in a way that still images can’t.</p> <p>But how can site owners know if all the work they’re putting into videos is actually generating a return on investment?</p><p><a href="https://econsultancy.com/blog/63549-how-to-measure-the-effectiveness-of-ecommerce-videos/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/63153 2013-07-31T17:34:00+01:00 2013-07-31T17:34:00+01:00 15 tips for making your product images work harder Graham Charlton <p><strong>Great product imagery can do a lot to <a href="http://econsultancy.com/uk/reports/ecommerce-best-practice-compendium">improve online retailer's conversion rates</a> by showcasing products in the best possible light, and highlighting key features for shoppers. </strong></p> <p>When used well, they can also educate shoppers about a product, and a more informed customer is less likely to return items bought online. </p> <p>Here I look at 15 ways to improve product imagery, with lots of great examples from ecommerce sites... </p><p><a href="https://econsultancy.com/blog/63153-15-tips-for-making-your-product-images-work-harder/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62803 2013-05-23T14:07:28+01:00 2013-05-23T14:07:28+01:00 10 excellent ecommerce product pages David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0003/3662/10-blog-third.jpg" alt="" width="180">In the varied world of ecommerce no two product pages are exactly the same, though there are a number of features that many sites have in common.</strong></p> <p>We previously looked in detail at the kind of tools retailers should consider including to help boost their conversion rates, including product videos, large images and user reviews.</p> <p>And in this post I’ve tracked down 10 retailers that have excellent <a href="http://econsultancy.com/uk/reports/product-pages-a-best-practice-guide">product pages</a> for one reason or another. None of them is perfect, however each has several features that make them examples you can learn from.</p><p><a href="https://econsultancy.com/blog/62803-10-excellent-ecommerce-product-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62571 2013-04-22T12:41:00+01:00 2013-04-22T12:41:00+01:00 What do shoppers actually want from a mobile experience? Derek Eccleston <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/7362/email-on-iphone-blog-third.jpg" alt="" width="100"></strong></p> <p><strong>Much has been said about mobile over the years. Every marketer, brand manager or head of multichannel knows that it’s key to capturing customers on the move. </strong></p> <p>Over the years, retailers in particular have been developing and re-developing their mobile channels in an attempt to provide as quick and seamless an experience as possible.</p> <p>But what is it that shoppers actually want from a <a href="http://econsultancy.com/uk/blog/7285-mobile-commerce-25-essential-tips">mobile experience</a>?</p> <p>Once every six months we ask a group of shoppers to assess a selection of the top rated retail apps and mobile sites on the market, telling us what they like and what they don’t like throughout the mobile shopping customer journey.</p><p><a href="https://econsultancy.com/blog/62571-what-do-shoppers-actually-want-from-a-mobile-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62385 2013-03-21T15:22:00+00:00 2013-03-21T15:22:00+00:00 How video can improve ecommerce results Melody King <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7595/video-blog-thumb.png" alt="" width="100" height="100"></strong></p> <p><strong>Videos are a powerful way to showcase products on an ecommerce website, and savvy online retailers are discovering ways to get the best return on their investment in <a href="http://econsultancy.com/uk/reports/online-video-best-practice-guide">video</a>.</strong></p> <p>For example, videos can help improve SEO campaign results, and user-generated <a href="http://econsultancy.com/uk/blog/61817-six-retailers-that-used-product-videos-to-improve-conversion-rates">videos can help boost conversion rates</a>.</p> <p>Almost every type of website you visit these days  features video prominently, since website visitors and shoppers have a growing appetite for video.</p> <p>It’s more engaging for website visitors, and tells a brand or product story in a more immersive way than text and images do.</p><p><a href="https://econsultancy.com/blog/62385-how-video-can-improve-ecommerce-results/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/62227 2013-02-27T10:46:00+00:00 2013-02-27T10:46:00+00:00 Four simple techniques to deal with your conversion rate problems Fabian Alvares <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/9555/main_blog_image-blog-third.jpg" alt="" width="156"><strong>We have to go undercover into shops, speak to sales staff, buy and try products and speak to customer service teams to uncover the objections our visitors face online. </strong></p> <p>When we delve into the offline world and go beyond surveys and analytics we can find out the hidden causes of abandonment online, remove them and improve our conversion rates.</p> <p>Here are four <strong>simple techniques</strong> for finding those hidden gems...</p><p><a href="https://econsultancy.com/blog/62227-four-simple-techniques-to-deal-with-your-conversion-rate-problems/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11297 2013-01-11T09:43:00+00:00 2013-01-11T09:43:00+00:00 Effective ecommerce: Tackling the checkout challenge Maria Wasing <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/7716/self-checkout-blog-third.jpg" alt="" width="170"><strong>Over a third of shoppers increased the amount of online shopping they did over the last year, so it is more important than ever for retailers to provide an outstanding ecommerce experience. </strong></p> <p>When an online shopper clicks ‘checkout’ they generally have the intention to buy, yet drop-off rates at this final stage can be high with three in five abandoning their baskets.</p> <p>Consumers aren’t afraid to go elsewhere if they encounter issues at any stage in the checkout process though, so it’s vital for retailers to get it right.</p><p><a href="https://econsultancy.com/blog/11297-effective-ecommerce-tackling-the-checkout-challenge/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11318 2012-12-12T22:23:00+00:00 2012-12-12T22:23:00+00:00 User tests show Woolworths' website needs a major revamp David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/6944/woolworths_logo.jpg" alt="" width="234" height="101">As it's one of Australia’s most successful grocery retailers, you may expect <a href="http://www2.woolworthsonline.com.au/">Woolworths</a> to have an excellent e-commerce site.</strong></p> <p>In other markets major retail brands such as Tesco and Walmart have proven that online shoppers are integral for continued sales growth in the digital age.</p> <p>But for reasons unknown, Woolworth’s doesn’t seem to have kept its site up-to-date.</p> <p>To highlight some of the more obvious usability issues, we asked <a href="http://whatusersdo.com/index.php">WhatUsersDo</a> to run several user tests using its Australian panel.</p> <p>Here are some of the findings, as well as my own observations...</p><p><a href="https://econsultancy.com/blog/11318-user-tests-show-woolworths-website-needs-a-major-revamp/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/11205 2012-11-29T10:55:47+00:00 2012-11-29T10:55:47+00:00 10 tips for improving e-commerce product pages Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/6479/PP.png" alt="" width="140">Designing product pages is a fine art. There needs to be enough in there to help customers decide on a purchase, yet there is a risk of overdoing it. </strong></p> <p>Here are some tips from Econsultancy's newly-released <a href="http://econsultancy.com/uk/reports/e-commerce-best-practice-compendium">E-commerce Best Practice Compendium</a>, looking at some essential features and things to try on product pages...</p><p><a href="https://econsultancy.com/blog/11205-10-tips-for-improving-e-commerce-product-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10919 2012-10-25T09:04:15+01:00 2012-10-25T09:04:15+01:00 Effective e-commerce: improving the consumer browsing experience Maria Wasing <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/4887/buyNowBig.jpeg" alt="" width="120">With an increasing number of retailers turning to the web to grow revenues and acquire customers, e-commerce competition is fiercer than ever before. </strong></p> <p>When online shoppers are browsing with intent to buy, retailers need to do everything they can to make the process informative and enjoyable, so offering the best possible browsing experience is crucial to keep customers spending.</p> <p>We <a href="http://www.episerver.com/ecommerce2012">recently tested</a> today’s digital highstreet by surveying 1,000 consumers about their attitudes and personal experiences before benchmarking these findings against the performance of the UK’s top 25 retailers.  </p><p><a href="https://econsultancy.com/blog/10919-effective-e-commerce-improving-the-consumer-browsing-experience/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10494 2012-08-08T09:46:00+01:00 2012-08-08T09:46:00+01:00 10 essential features for creating great product pages David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/2042/buy-now-button-blog-third.jpeg" alt="" width="200" height="100">Designing product pages is a fine art - sites need to make sure they include enough information to inform the customers' purchase decision and encourage a sale, while also making sure the page isn't cluttered and unusable.</strong></p> <p>We've previously looked at <a href="http://econsultancy.com/uk/blog/6760-ten-great-e-commerce-product-pages">10 great e-commerce product pages</a>, and here we examine 10 features that have proven to either increase conversions or improve the user experience.</p> <p>Obviously cramming all these features onto a single page could make it difficult to navigate, so in reality it’s down to each retailer to test each one and see which work for their site.</p> <p>If a particular feature isn’t helping to improve conversions then there’s probably no use in having it on your product pages, but in general all of these tools enhance the user experience and help to encourage sales.</p> <p>If there are any you think I've missed off or that have proven to work on your site then let us know in the comments section...</p><p><a href="https://econsultancy.com/blog/10494-10-essential-features-for-creating-great-product-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10382 2012-07-20T14:42:00+01:00 2012-07-20T14:42:00+01:00 Eight conversion essentials for telecom e-shops Linda Bustos <p><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0002/1233/telecom-shopping-cart-home-page-post-blog-third.jpeg" alt="" width="200" height="112"><strong>Telecoms selling wireless devices and services face unique conversion challenges. </strong></p> <p>Supporting customers through a complex sales decision made once every few years that often includes a bundle of phone and tariff plan, add-on services and accessories requires attention to nine key areas from home page to shopping cart.</p><p><a href="https://econsultancy.com/blog/10382-eight-conversion-essentials-for-telecom-e-shops/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10321 2012-07-12T12:20:00+01:00 2012-07-12T12:20:00+01:00 Five best practice tips for optimising product pages David Moth <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/0002/0869/bravissimo.png" alt="" width="196" height="65">Nothing is more frustrating for e-commerce sites than seeing hundreds of customers abandon their basket for no apparent reason.</strong></p> <p>All the hard work has gone into improving search rankings, driving engagement through social and working out the best PPC strategy, only for potential customers to lose interest once they arrive on-site.</p> <p>To combat abandonment, one of the key areas that retailers need to focus on is the product page. These need to include a huge amount of product information without appearing too cluttered.</p> <p>Lingerie retailer <a href="http://www.bravissimo.com/">Bravissimo</a> was one such company. Using <a href="http://www.qubitproducts.com/">QuBit</a> analytics, it found that<strong> 29% of people were exiting the site on product pages</strong>, and as many as 30% of users were not navigating <a href="http://econsultancy.com/uk/blog/4869-what-should-be-above-the-fold-on-an-e-commerce-site">below the fold</a>. This meant customers were not seeing the cross-sell or matching items. </p> <p>With this in mind, here are some best practice tips for product pages...</p><p><a href="https://econsultancy.com/blog/10321-five-best-practice-tips-for-optimising-product-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/10057 2012-06-07T12:56:00+01:00 2012-06-07T12:56:00+01:00 Site review: Lego.com Graham Charlton <p><strong><img style="float: left;" src="http://assets.econsultancy.com/images/resized/0001/9578/lego_logo-blog-third.jpg" alt="" width="100">I've been taking a look at the <a href="http://www.lego.com/en-gb/default.aspx">Lego.com</a> website from a user experience perspective. </strong></p> <p>The site was redesigned last year by <a href="http://www.e2x.co.uk/cms/home" target="_blank">e2x</a>, and contains some excellent features which other sites could learn from, especially on its product pages. </p><p><a href="https://econsultancy.com/blog/10057-site-review-lego-com/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/9225 2012-03-06T13:16:00+00:00 2012-03-06T13:16:00+00:00 E-commerce calls to action: 10 best practice tips Graham Charlton <p><strong><img style="float: left;" src="http://i.imgur.com/ANPLQ.png" alt="" width="213" height="99">Call to action buttons need to jump out at the shopper and leave them in no doubt about the next step they need to take to make a purchase.</strong></p> <p>Visitors can have low attention spans, and an effective call to action which catches the customer's eye can make it clear what the next step should be. </p> <p>There is no definitive answer on which buttons work best, so it is important to test different combinations of colour, button size, wording and placement to see what is most effective.</p> <p>As a general rule though, if it doesn’t stand out clearly on the page, there is room for improvement.</p> <p>Here are some tips on designing and displaying calls to action...</p><p><a href="https://econsultancy.com/blog/9225-e-commerce-calls-to-action-10-best-practice-tips/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8240 2011-11-10T12:54:00+00:00 2011-11-10T12:54:00+00:00 Five great examples of product page copywriting Graham Charlton <p><strong>While product page design has improved in the past few years, an often neglected area is sales copy. </strong></p> <p>A common mistake is to simply place the manufacturer’s product descriptions on pages. While this approach is easier, a more personal touch and unique tone of voice can help your product pages stand out and really sell the benefits of products. </p> <p>I'm going to explain why good sales copy is so important, and look at some examples where retailers are getting this spot on... </p><p><a href="https://econsultancy.com/blog/8240-five-great-examples-of-product-page-copy-2/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/8083 2011-09-29T13:29:00+01:00 2011-09-29T13:29:00+01:00 How Appliances Online improved its product pages Graham Charlton <p><strong>Appliances Online has been making some improvements to its product pages recently, and has let me in on the process and the results, which includes a 9.5% jump in sales. </strong></p> <p>With the help of videos showing users interacting with the product pages, the retailer was able to both identify improvements, and check that they had the desired effect. </p> <p><img src="http://assets.econsultancy.com/images/resized/0001/2686/appliances_online1-blog-full.png" alt="" width="550" height="329"></p><p><a href="https://econsultancy.com/blog/8083-how-appliances-online-improved-its-product-pages/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p> tag:econsultancy.com,2008:BlogPost/7919 2011-08-24T11:08:00+01:00 2011-08-24T11:08:00+01:00 E-commerce product videos: best practice tips Graham Charlton <p><strong>While more and more retailers are using online video, there are still plenty of sites which could use it to improve their product pages. </strong></p> <p>I've been looking at some examples of best practice from retailers that use video on their product pages.  </p><p><a href="https://econsultancy.com/blog/7919-e-commerce-product-videos-best-practice-tips/?utm_medium=feeds&amp;utm_source=blog">Read more...</a></p>