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Posts tagged with Product Pages

Uniqlo: site review

Fashion brand Uniqlo launched a redesigned version of its website this week. 

We had a fair few criticisms of the previous incarnation when it launched in 2008, so I've revisited the site to see what has changed... 

Uniqlo 1

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Google May-Day update: five tips for e-commerce sites

Get twenty different search marketers in a room and you’ll often get twenty different opinions on a subject; but there is a growing consensus that some tweaks were made to the Google Algorithim in the last few days of April to first few days of May.

This has become known as the Google May-Day Update.


JD Sports is the best UK e-commerce site: study

JD Sports, M&S, Amazon and John Lewis are the e-commerce sites that other retailers need to look up to, according to an eDigital benchmark study. 

In the mystery shopper survey, which looks at the end to end user experience of 49 e-commerce sites in the UK, many of the sites performed well for areas such as search and navigation and the purchase process, but email customer service, as always, lowered the average scores. 


Showing competitors' prices online can work

Last month I posted about the issue of showing competitors' prices on product pages as a way of increasing conversions. 

I was fairly sceptical about the idea, but some of the comments left were in favour of the idea, and I have seen an example where this practice has worked and increased conversion rates. 


Made.com launches with £2.5m funding

Made.com, a furniture retailer which 'cuts out the middle man' launched yesterday, backed by £2.5m in funding from Brent Hoberman, PROfounders and others. 

The company was founded by entrepreneur Ning Li, and aims to bring down the cost of furniture by cutting out the wholesaler and the retailer and selling direct to the public. 

I've been taking a look at the new site... 


Boden: site review

Clothing retailer Boden recently relaunched its website, with a new look, and some new features, such as an 'outfit maker', and more product videos. 

I've been taking a closer look at the new site, as well as watching some other users trying to browse and select items from Boden... 


Can showing competitors' prices online ever work?

I've seen a couple of surveys recently which suggest that showing the prices for a competing e-commerce site is something that consumers want, and that can be beneficial for etailers. 

It seems counter-intuitive, as it may lead customers straight to competing websites, but can this be a good idea for etailers, or is it just madness? 


Etailers offering more flexible delivery options - survey

More online retailers are now beginning to offer more flexibility in their delivery options, such as next-day and Saturday delivery.

According to the new E-commerce Retail Delivery Report from Snow Valley, 64% of the retailers studied provide choices for customers about when the delivery
would arrive.

However, a lot of online retailers still have some way to go to offer the kind of flexibility that online shoppers would like.

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Site review: Officer's Club

Officer's Club was, along with Woolworths and Zavvi, one of the casualties of the credit crunch, going into administration this time last year, though the company was purchased and has recently relaunched online.

I've been trying out the new Officer's Club website, which was designed by Lost Ferret...


Site review: Gieves and Hawkes

Savile Row tailor Gieves and Hawkes launched its first transactional website last week, aiming to bring the brand to a wider audience online.

I've been taking a look at the new site, which was designed by Pod1, to see how well it works. It looks good at first glance, but is it a case of form over function?


Whistles: site review

Fashion retailer Whistles relaunched its website last week, and the resulting Flash heavy site is certainly different.

According to Whistles' Jane Sheperdson, 'We spent a lot of time researching best practice online. We then threw out everything we had learned, and just designed something that pleased us visually.'

This is an interesting way to approach the design of an e-commerce site, but what will the result be for the user experience?


How should etailers ask for customer reviews?

The fact that having user reviews can be an effective sales driver, providing valuable information for customers is well established, but how do retailers attract reviews onto their product pages?

I looked at ways etailers can attract reviews a few months ago. One of those ideas was to email customers after purchase and invite them to leave a review of the product(s) they had bought. A recent report from Snow Valley(pdf) takes a closer look at the issue...

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