Posts tagged with Product Photos

Dear marketers, stop using generic stock images

It's annoying that in 2016 a headline like this is still relevant. We’ve all poked fun at silly stock imagery, but it seems once the laughter fades some of us continue regardless.

I’d put it up there with meaningless buzzwords as one of the uglier sides of marketing that refuses to die.

And while it does provide people like me with ammo for our snark guns, it is also incredibly offensive to look at. 

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etq shoes

10 ecommerce sites with grand product photography

As ecommerce sites become richer experiences designed to showcase products to their fullest, imagery is getting bigger and crisper.

A small product shot was once par for the course and is now underwhelming compared to those retailers at the forefront of ecommerce.

In our continuing look at web design trends for 2016 and beyond, I thought I'd showcase 10 ecommerce websites that use big and beautiful photography.

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Dear Brand Manufacturer, give me product images. Signed, Retailer

Have you ever purchased a product without actually seeing it? Most online retailers have some form of imagery to provide visibility into what you’re purchasing, but how many have brilliant product photos?

In fact, research has shown that 77% of online shoppers are 'very to somewhat' influenced by the quality of content (descriptions, copy, images, and tools) when making purchase decisions.

Unfortunately, manufacturers today often provide poor or limited photography and video assets if any at all, meaning that every online retailer has to reshoot the product images they want for their website.

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E-tailers need to do more to sell big ticket items

Online retailers can do a lot more to help sell their products online, by using better product descriptions to convince customers to buy, and providing better quality product photos, especially in the case of more expensive items.

A post by Katie Lee on the Telegraph blog yesterday asks the question: 'Why is shopping online still so terrible?', and based on the headline, I was prepared to defend e-tailers, as there are some excellent e-commerce sites around, and most have improved over the last year or so.

While the title may be a bit of a generalisation, there are some good points about the quality of sales copy on product pages, and the poor quality of product photos. I've been having a look at some examples where retailers could do a lot more to sell expensive items...

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Tips on making the most of product images

While standard photos may be acceptable for items such as DVDs, books and CDs, which are more or less the same wherever you choose to buy them, for most other products good quality photos can make a real difference.

This is especially true for clothes and shoes, and online retailers need to work hard to overcome the web's limitations in this area when customers cannot touch and see a product close up as they would in-store.

I've been reading a post on the Future Now blog where Jeff Sexton explains how effective use of product images can answer questions and ease a customer's doubts about a product.

I've summarised some of Jeff's tips here and added some of my own...

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