Posts tagged with Product Search

As companies embrace Amazon advertising, some SMBs struggle

For years, while it attracted headlines for its retail and cloud businesses, Amazon has quietly been building an ad business that could make it a big force in digital advertising as early as this year.

Behind Amazon's potential to become a digital ad giant is a powerful trend: more and more consumers are using Amazon as a product search engine.

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Tips on getting into Google's product search results

Thanks to universal search, more product search terms on Google, especially when they include words such as 'buy' or 'cheap' are now returning shopping results, often above the organic results. 

In this example for a search for 'buy Sony Vaio' on Google UK shown below, shopping results take the top spot, ahead of those from Sony. With such a prominent position in the SERPS at stake, getting your products listed there is clearly a good idea, so how does Google determine which products appear there?

Google shopping results

Tom Critchlow of Distilled provides some excellent tips in a guest post on SEOmoz today, here are some of his suggestions:

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