Posts tagged with Product Video

Three tips for improving mobile conversion rates

Ecommerce traffic is shifting. Forrester projects that retail sales on smartphones and tablets will total $115bn in 2015 and $252bn in the US by 2020.

However, according to its recent survey: “There is a big disconnect between traffic and sales on mobile devices. While 47% of traffic comes from mobile devices, only 28% of sales do. This is in large part because of problems with the mobile experience.”

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How should you approach product videos for ecommerce?

Product videos are proven to correlate with higher online conversion rates, yet video remains an underused feature in ecommerce.

One of the reasons for this is likely the fact that it’s difficult to know where to start.

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10 Econsultancy posts from September to improve your knowledge (and three for fun)

I've started rounding up notable posts each month, with aim of ensuring our dear readers never miss a useful article, or a blog post that can make you feel a bit more of a jedi.

Here's the roundup from September, with 10 posts for you to bone up on SEO, analytics and the like, and three posts to sit back and enjoy with coffee.

You're welcome.

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Six creative examples of product videos to inspire your own efforts

Product videos are a very effective online sales tool as they give a better view of the item and help to answer any queries the customer might have.

We’ve previously blogged a number of case studies from retailers that have boosted conversions by as much as 160% by using product videos, so the potential impact of the feature shouldn’t be ignored.

But the precise use of video will differ depending on what you’re trying to sell, as clothing retailers will obviously have a different sales pitch to a software vendor. So with this in mind here are six examples of businesses that got creative with their product videos.

And to find out more about how to get creative with marketing, come to Econsultancy's Punch event. Curated by Creative Review, Punch showcases the best of insight-driven creative and forms part of our week-long Festival of Marketing extravaganza.

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Why you should show your product videos on Pinterest

Pinterest’s rapid growth means that many more influential consumers are using the pinboard site, and they’re looking for material to share.

Videos are becoming a sharable item on Pinterest, and brands can be at the edge of this trend, so why not showcase your product videos to best effect on Pinterest to encourage sharing?

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E-commerce product videos: best practice tips

While more and more retailers are using online video, there are still plenty of sites which could use it to improve their product pages. 

I've been looking at some examples of best practice from retailers that use video on their product pages.  

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The 10 types of online video that brands should embrace with gusto

Online video consumption has doubled in the space of a year, and this rate of growth may well continue for some time to come. It provides brands with a huge opportunity to engage consumers.

Smartphone penetration has helped, though I think the real reason why online video is doing so well is linked to the ease with which videos can be shared. Platforms like Facebook and Twitter are perfect for passing around videos.

So what should brands be doing about this? How can they make the most of this trend towards richer, smarter, more interactive video content?

I have 10 ideas for you to peruse, with plenty of examples, to show you what the smarter brands are doing. 

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Toy retailers need to work on usability

Amazon was rated the top online toy retailer in a usability study of 12 toy websites, which found much room for improvement in the sector. 

According to the Brandbank study, toy retailers are not doing enough on product pages, and could be using of product images and videos more effectively. Just four retailers are using product videos, while very few are providing multiple images. 

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