{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Products


A mini-guide to evaluating new digital marketing tools

Last week, as the world’s media dissected the details of the Apple Watch and iPhone 6, I spent an inspiring day mentoring at Seedcamp Week London, where some of Europe’s most promising new startups are immersed into the Seedcamp system of networks, learning, and capital raising. 

The 28 startups taking part were getting ready to shake up a variety of sectors, from music, retail and design to healthcare, property and more.

I didn’t get to meet them all but I did spend time with two that are creating new digital marketing tools which piqued my interest.


What about the product?

Digital marketing campaigns sometimes seem to have drifted too far from the products they exist to promote.