There are a lot of skeptics when it comes to whether merchants should use group buying sites like Groupon.
For good reason too: there are enough horror stories to demonstrate that heavy discounting and lots of customers can be a really, really bad combination.
But the viability of group buying sites themselves is increasingly called into question. Groupon, the 800 pound gorilla of the space, went public last year, giving everyone a glimpse into is finances. Finances which showed lots of revenue but heavy losses.
Facebook's revenue growth over the past several years is almost as
impressive as its user growth. And with money pouring in, thanks in
large part to advertisers eager to reach consumers on the world's
largest social network, its profits are growing. How much?
According to Michael Arrington, Facebook generated nearly $800m in
operating income in the first six months of this year.
Arrington's sources said the company produced $1bn in operating income
in all of last year.
Spotify is one of the most popular streaming music services in the world, and since its July debut in the U.S. and the recent launch of a deep Facebook integration , it has gained 250,000 U.S. subscribers, bringing the company's worldwide paid subscriber total to "well north" of 2m.
But it's not all good news for the Swedish-based company: while revenue grew from just over £11m in 2009 to just over £63m in 2010, during the same period Spotify's after-tax loss jumped grew by nearly £10m to £26m.
In 2007, Tim Armstrong was the head of Google's North American ad sales, making him one of the company's most important and powerful executives.
He was also very interested in local content, and disappointed by the lack of information about his hometown, helped start Patch Media, a company dedicated to building a network of local news and information.
After Armstrong became CEO of AOL in 2009, AOL purchased Patch and started funneling money into the network with plans to establish a footprint in hundreds of cities.
Startups and established companies alike measure success using a variety of metrics. One of the most popular, of course, is market share. And for good reason: if you control a large chunk of a particular market, it would seem that you're doing something right. And there's the fact that impressive-sounding market share figures make for great PR fluff.
But is market share all that it's cracked up to be? According to an interesting analysis of the mobile phone market conducted by Asymco, the answer might just be 'no.'
Becoming a freelance consultant or service provider is easy, but turning a profit can be difficult.
One of the lessons learned through experience: profitability often has a lot more to do with avoiding the wrong clients than it does finding a never-ending stream of new clients.
Fortunately, the wrong clients typically come in several well-defined and easily identifiable shapes and sizes.
Here are the top five clients you should consider avoiding like the plague if you hope to be profitable.
Customer acquisition and retention is the lifeblood of most businesses.
But a company's customer acquisition and retention can only be as strong
as the profitability of a company's customer relationships. In other
words, if you're acquiring and retaining customers that are only
marginally profitable, or not profitable at all, chances are you won't
Group buying startups have managed to succeed where many .coms have failed before: local. By offering attractive, time-limited deals on goods and services from local vendors, companies like Groupon are proving that local commerce is as big an opportunity online as it has been hyped to be for more than a decade.
But national companies face many of the same challenges local businesses do, and on the surface, there's no reason the group buying model can't work with deals from national brands.
There can be little doubt that there's a market for content produced by so-called content farms. And that this is having an impact on the market for online content in general.
But are content farms sprouting profits that match the popularity of their business model? Perhaps not.
Imagine being able to visit a local business, 'check-in' by taking a
picture proving you've made a purchase and receive rewards, including
points that can be exchanged for cold hard cash. Looking to cash in on
the rise of location-based services like Foursquare, a new service
called WeReward wants to bring that experience to the masses.
The pitch to business owners: we'll get consumers to buy from you and
give you a way to reward them for their "patronage." WeReward describes
its service as "a global loyalty program that you control locally."