Posts tagged with Programmatic Advertising

Programmatic has become problematic: Here's what marketers can do about it

Programmatic ad buying has been growing year on year, despite being plagued with scandals.

Whether its click fraud, brand safety, data privacy, or viewability it seems that every time programmatic is mentioned that it's because it is causing some major headache for marketers.

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Where is data-driven marketing headed in 2017?

'Data-driven' is one of those terms which seems unnecessary for marketing. Surely all marketing uses data to some extent, so why does there need to be a distinction?

As marketing increasingly moves to digital platforms, however, the concepts behind the term 'data-driven marketing' have become distinguished from more traditional marketing and even have their own vocabulary.

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programmatic ecosystem

The future of programmatic: 2017 and beyond

2016 was certainly not a dull year for advertising.

There are still big questions to be answered about media agency practices, transparency and effectiveness.

All the while, adtech technology and data management becomes more sophisticated. So, what does 2017 and beyond have in store?

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Zazzle Media Programmatic Post

How programmatic out-of-home can aid influencer marketing campaigns

Content marketing as we know it has reached its peak, and things are about to change.

The quality of content being created is at its highest, but the syndication and effectiveness of the content has become the most bottlenecked area due to the vast amount of it.

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chinese flag

Programmatic in China: Seven things to know

It goes without saying that the Chinese display advertising market is huge and evolving quickly.

With the number of smartphone users comfortably exceeding 500m in 2016, Western brands in China are experimenting with programmatic to increase their reach.

Here are some key points about Chinese programmatic for the newcomer.

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Getting started with programmatic? Here are some tips from the experts

Last week we hosted Get With The Programmatic 2016 (GWTP), a conference designed to demystify programmatic and examine some of the technology steering its use cases.

A key theme that came up several times throughout the day was what marketers require to get started.

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What is the Financial Times' approach to programmatic advertising?

Econsultancy’s Get With The Programmatic conference returns to London on September 21st.

Hosted in partnership with Marketing Week, the event will explore future programmatic trends, the technology steering these advances, and the brands showcasing them.

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dlg, the ft and just eat logos

The future of programmatic: top marketers give their verdict

Programmatic advertising is maturing across a variety of media.

But what does the landscape look like, and what do marketers from Just Eat, the FT and Direct Line Group expect from programmatic in the future?

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amanda foundation

Four creative programmatic advertising case studies

Entries are now open for this year's Masters of Marketing Awards, presented at the Festival of Marketing in October.

There are many categories but I thought I'd highlight the Programmatic & Performance Marketing award by looking at last year's winner and a few other notable campaigns.

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fraud

Three things that show the scale of the ad fraud challenge

Ad fraud is a topic that cannot be ignored.

At Econsultancy conferences, any discussion of programmatic media comes with the obligatory debate about building transparency into an ecosystem where the advertiser so often lacks control.

I thought I'd write a short post simply stating the scale of the problem with three facts.

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creative programmatic

31 opinions on the future of programmatic advertising

Yesterday was Econsultancy's inaugural Creative Programmatic conference.

I was there, listening intently, and am delighted to bring you 31 of the most thought-provoking opinions expressed on the day.

Comments come from Topman, O2, TUI, The Telegraph, and a variety of tech companies and agencies.

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2016: the year of programmatic creative?

As we know, programmatic technology has created a new industry and, consequently, had a major impact on the entire value chain between advertiser, agency, tech provider and media owner.

No one has been immune to this disruption – where attention has been almost solely focused on the automation of buying and selling, and how data and analytics are utilised.

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