Posts tagged with Programmatic Branding

Q&A: Chris O’Hara on the current state of ‘programmatic branding’

Econsultancy has this week published a new report in partnership with Quantcast which shows that companies are increasingly setting aside marketing budget for branding campaigns using programmatic advertising. 

Here, the report author Chris O’Hara gives his thoughts on this topic and a flavor of what is covered in the study.

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