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Posts tagged with Programmatic Buying


Start Me Up! Machine, a platform that simplifies mobile programmatic buying

We haven't profiled a startup in a while on the Econsultancy blog, but Machine looks so current, we thought we'd get an overview.

Ashley Friedlein identified 'marchitecture' as his number one trend for 2016, with companies needing to articulate their 'marketing stack'. Machine seems to fit in somewhere here.

Heck, it's even got an animated, big-font scrolling-experience for a website.

Here's how the team describe their product...


Programmatic advertising in APAC: An Introduction

Programmatic ad buying, or just 'programmatic', is a hot but confusing topic.  It is being talked about a lot, but many find it difficult to understand in detail.

Here's an introduction to the topic which might help and we will follow up with details about programmatic in APAC.


A super accessible beginner’s guide to programmatic buying and RTB

In conjunction with our Get With The Programmatic conference taking place on 29 September, here’s a revised and updated beginner’s guide to all things programmatic.


Combining programmatic with traditional direct advertising can boost revenue: stats

This year programmatic is leading the charge for how marketers reach consumers online.

In fact, 82% of marketers have executed digital ads programmatically in the last twelve months.

The spend on programmatic in the UK alone was an incredible £1bn. A figure that is double that of the previous year. 


The current state of programmatic: latest stats and infographic round-up

More companies are now embracing the opportunity to reach consumers online as a significant part of their programmatic spending. 

According to our Programmatic Branding report 62% of marketers are using programmatic for brand objectives, with the expectation of increasing this budget by an average of 37% in the next two years.  


62% of marketers use programmatic for brand campaigns: report

Almost two-thirds of marketers (62%) are using programmatic advertising for brand campaigns as opposed to direct response, according to the findings from our new Programmatic Branding Report.

The results also show that, on average, 40% of programmatic spending goes towards branding campaigns, with marketers expecting a 37% increase in their programmatic ad spend by 2017.


Nine interesting US digital marketing stats we saw this week

It's time again for our weekly roundup of interesting US stats we've seen from the world of digital marketing and ecommerce.

This time it includes a whole load on mobile marketing and commerce, programmatic buying, digital music sales and how marketers understand ROI.

And for more of the same, download Econsultancy's Internet Statistics Compendium.

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Passing the Big Data point of no return

We have passed the point of questioning the value and capabilities of Big Data on business success. In progressive organizations it now holds a seat at the table as a crucial resource to business. Companies have realized that there are major opportunities to use the data they already have and apply new insights across their business for incredible results.

Cloud technologies, and the advancements in data analysis give foundation to accelerating the trend. Advanced technologies like active analytics (“decisioning”), advanced algorithms, etc. are proving to be extremely effective at fueling the Big Data engine. In the new world we live in, data isn’t something to be stored and ignored, but analyzed and utilized for its valuable insights.

Big Data analysis has proven to be invaluable at helping driving decisions across organizations—from pricing and distribution decisions, to product and marketing insight—spreading a trend of ROI from end to end. There is no doubt, Big Data is now mainstream.

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