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Posts tagged with Programmatic Premium Optimisation

Cutting out complexity to deliver value in today’s ad tech world

As we begin 2013, we have already seen activity that points towards a shakeout in the advertising technology industry.

In the space of one week, we saw MediaMath buy Akamai’s Advertising Decision Solutions unit, AppNexus secure $75m funding, part of which will be used for acquisitions, and ad exchange business adBrite shut down its operations.

And we are likely to see greater industry consolidation as we continue through the year. So what's important when it comes to technologies in today's ad tech environment?

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