Posts tagged with Programmatic

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How product-led digital advertising is evolving

Last year for the first time data for the US indicated that ad spend on digital surpassed that on TV. 

There are many reasons for this (such as the rise of mobile, powerful digital ad formats such as video etc.). But undoubtedly one of the attractions is digital’s ability to deliver measurable performance-based product-led advertising - designed to generate online sales and conversions. This has contributed to brands (ranging from consumer packaged goods to fashion brands) spending a growing proportion of budget on product-led digital ads instead of devoting greater amounts to generating brand awareness via TV and bill boards.

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rachael morris

A day in the life of... optimisation director at a programmatic agency

Rachael Morris works at Infectious Media, a programmatic agency, and heads up insight and optimisation.

Let's learn more about analytics and advertising, and hear what a day in Rachael's life brings.

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chinese flags in US shopping baskets

China is a "massively untapped market" for US media sellers

Western companies looking to expand their brands into China often face significant challenges in doing so successfully.

Many companies have struggled to compete with favored local competitors, and some have even been forbidden from entering the Chinese market in the first place. 

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display ad bad placement

Placement & brand safety are important, but are we forgetting ad quality?

Ad placement is a big concern for marketers.

Understandably so – over the past year, brand safety incidents have disrupted many a well-planned ad campaign.

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native video ads

Why native video will transform advertising & reduce adblocker usage

25 years ago, we signed up to one of the greatest deals in history. We accepted that, in order to receive unlimited access to the weird and wonderful world of the internet, we would see ads alongside our content.

This exchange is how all of that well-loved cat content is paid for - and underpins the entire web.

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lastminute.com video ads

What lastminute.com group learned bringing programmatic media in-house

As programmatic becomes more mainstream and better understood, brands are getting more involved in the digital media buying process and seeking greater control and transparency when it comes to their digital ads.

Over the next five years, I think every brand that has the desire to cut costs has the potential to take programmatic in-house.

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What is cross-channel advertising and why do you need it?

Google and Facebook are said to account for over a quarter of UK internet time, or one in every three and a half minutes that Brits spend online

Essentially, when we’re online, it’s highly likely that we’re using a Google or Facebook-owned app or website, whether that be Gmail, Chrome, WhatsApp or Instagram.

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How publishers in Asia-Pacific are taking on Google and Facebook

Competing with Google and Facebook for ad revenue is a worldwide problem for publishers, but in Asia-Pacific's fragmented media market the situation is even more dire.

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Five trends for online advertising strategy in 2018

Marketing may be about a lot more than just producing ads, yet when marketers meet, advertising is almost always a topic of conversation.

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Programmatic advertising trends in 2018: What do the experts predict?

What a year 2017 was for programmatic advertising! Surely, 2018 can only see more transparency and greater creative execution?

But I'm not the man to ask, so I went in search of some experts. Here's what they said...

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ads

Four key programmatic trends from 2017

2017 seems like it may prove a somewhat seminal year for programmatic advertising.

Ahead of a lengthier take on what 2018 might hold, our experts take a look at four key trends from this year.

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duck (soon)

Three ways to boost brand safety in the programmatic age

A perfectly planned ad campaign, sabotaged by brand messages popping up next to extremist or inappropriate content. This nightmareish prospect is enough to fill most marketers with fear - and for some, unfortunately, it has become a reality. 

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