Posts tagged with Programmatic

A super accessible beginner’s guide to programmatic buying and RTB

In conjunction with our Get With The Programmatic conference taking place on 29 September, here’s a revised and updated beginner’s guide to all things programmatic.

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10 fascinating stats about the programmatic advertising space

Programmatic advertising is fast becoming one of the most widely discussed topics in the digital marketing world.

With our one day conference, Get with the Programmatic, coming up later this year, I thought I'd take a look at some of the most interesting programmatic advertising stats from this month.

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Combining programmatic with traditional direct advertising can boost revenue: stats

This year programmatic is leading the charge for how marketers reach consumers online.

In fact, 82% of marketers have executed digital ads programmatically in the last twelve months.

The spend on programmatic in the UK alone was an incredible £1bn. A figure that is double that of the previous year. 

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68% of marketers believe DMPs are key to future of programmatic marketing

Our new report titled The Role of DMPs in the Era of Data-Driven Advertising shows that data management platforms (DMPs) are playing an increasingly important role in supporting effective marketing.

The research was part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud. It aims to find out why companies are introducing these increasingly influential technology platforms and the challenges which prevent them being used to maximum effect.

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The boom of the programmatic gong

In this extract from our Top 100 Digital Agencies Report 2015 , I look at the the new ad buying landscape and the need for agencies to prove their value in this complex, data-driven environment.

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Instagram to open its doors to more advertisers

Advertisers looking for the next big opportunity in social media received good news this week...

One of the most popular platforms, Instagram, will soon open its doors to advertisers large and small. 

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The current state of programmatic: latest stats and infographic round-up

More companies are now embracing the opportunity to reach consumers online as a significant part of their programmatic spending. 

According to our Programmatic Branding report 62% of marketers are using programmatic for brand objectives, with the expectation of increasing this budget by an average of 37% in the next two years.  

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Twitter adds automation to win more ad dollars

Twitter is one of the largest, most popular social platforms in the world but despite the fact that it is generating significant advertising revenue, the company has struggled to live up to expectations.

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Q&A: Chris O’Hara on the current state of ‘programmatic branding’

Econsultancy has this week published a new report in partnership with Quantcast which shows that companies are increasingly setting aside marketing budget for branding campaigns using programmatic advertising. 

Here, the report author Chris O’Hara gives his thoughts on this topic and a flavor of what is covered in the study.

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How Argos uses programmatic buying across the marketing funnel

Argos has fundamentally altered its business model in the past two years to give it a renewed focus on digital and stronger prospects for future growth.

To become a digital business the retailer implemented a five-year transformation strategy that focused on engaging customers through new digital channels, having more choice available faster, broader customer appeal, and a lean and flexible cost base.

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13 interesting quotes from our programmatic marketing panel

Any discussion around programmatic advertising will eventually turn to the topic of transparency.

And so it was during a panel session at Econsultancy’s Get With The Programmatic conference in London this morning.

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thalamus

Start Me Up! Thalamus: 'Yelp for advertising'

The advertising landscape is confusing, fragmented, brimming with new technology and not necessarily transparent.

That's partly the reason that Marketing Week and Econsultancy have launched a conference on the subject, Get With The Programmatic, in partnership with AppNexus.

It's also the reason Thalamus exists, a startup that aims to be the 'Yelp of advertising'. I caught up with founder and CEO, Garrett Gan.

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