Posts tagged with Programmatic

Programmatic advertising: A brief history & predictions for the future

In recent posts I've covered what programmatic ad buying is and how the market is set to develop in Asia-Pacific.  

Here I'll look at why programmatic exists and make some bold predictions about its future.

programmatic markets

How big is the programmatic advertising market in APAC? [Stats]

In our last post on programmatic ad buying (or 'programmatic'), we provided a broad introduction to the topic.

Here we take a look at the size of the programmatic market in APAC and draw conclusions about whether programmatic is a niche or essential skill for digital marketers in the region.

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10 Facebook, Google and Twitter updates you might have missed this week

It's been a busy couple of weeks for Facebook, Google and Twitter. So, I thought I'd round up the news items and product launches that have been announced, into one handy digest.

Here's what you might have missed...


Five things marketers need to know about programmatic

With almost two-thirds of marketers employing advertising for brand campaigns, it's clear: programmatic is top of mind for many digital marketers.

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Five bad habits that digital marketers should avoid

Digital advertising remains very much a blend of art and science utilizing the flywheel effect of technology.

Within the art comes a lot of human decision-making fueled by data, intuition, or speculation.


Using programmatic to join up the customer journey

Consumers often receive multiple messages from the same advertiser with no acknowledgement of previous engagement, so what could happen if people received ads in order, with each one building on the last interaction?


A super accessible beginner’s guide to programmatic buying and RTB

In conjunction with our Get With The Programmatic conference taking place on 29 September, here’s a revised and updated beginner’s guide to all things programmatic.


10 fascinating stats about the programmatic advertising space

Programmatic advertising is fast becoming one of the most widely discussed topics in the digital marketing world.

With our one day conference, Get with the Programmatic, coming up later this year, I thought I'd take a look at some of the most interesting programmatic advertising stats from this month.


Combining programmatic with traditional direct advertising can boost revenue: stats

This year programmatic is leading the charge for how marketers reach consumers online.

In fact, 82% of marketers have executed digital ads programmatically in the last twelve months.

The spend on programmatic in the UK alone was an incredible £1bn. A figure that is double that of the previous year. 


68% of marketers believe DMPs are key to future of programmatic marketing

Our new report titled The Role of DMPs in the Era of Data-Driven Advertising shows that data management platforms (DMPs) are playing an increasingly important role in supporting effective marketing.

The research was part of a new Modern Marketing Actionable Insights Series launched in partnership with Oracle Marketing Cloud. It aims to find out why companies are introducing these increasingly influential technology platforms and the challenges which prevent them being used to maximum effect.


The boom of the programmatic gong

In this extract from our Top 100 Digital Agencies Report 2015 , I look at the the new ad buying landscape and the need for agencies to prove their value in this complex, data-driven environment.


Instagram to open its doors to more advertisers

Advertisers looking for the next big opportunity in social media received good news this week...

One of the most popular platforms, Instagram, will soon open its doors to advertisers large and small.