Posts tagged with Programmatic

The boom of the programmatic gong

In this extract from our Top 100 Digital Agencies Report 2015 , I look at the the new ad buying landscape and the need for agencies to prove their value in this complex, data-driven environment.

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Instagram to open its doors to more advertisers

Advertisers looking for the next big opportunity in social media received good news this week...

One of the most popular platforms, Instagram, will soon open its doors to advertisers large and small. 

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The current state of programmatic: latest stats and infographic round-up

More companies are now embracing the opportunity to reach consumers online as a significant part of their programmatic spending. 

According to our Programmatic Branding report 62% of marketers are using programmatic for brand objectives, with the expectation of increasing this budget by an average of 37% in the next two years.  

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Twitter adds automation to win more ad dollars

Twitter is one of the largest, most popular social platforms in the world but despite the fact that it is generating significant advertising revenue, the company has struggled to live up to expectations.

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Q&A: Chris O’Hara on the current state of ‘programmatic branding’

Econsultancy has this week published a new report in partnership with Quantcast which shows that companies are increasingly setting aside marketing budget for branding campaigns using programmatic advertising. 

Here, the report author Chris O’Hara gives his thoughts on this topic and a flavor of what is covered in the study.

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argos logo

How Argos uses programmatic buying across the marketing funnel

Argos has fundamentally altered its business model in the past two years to give it a renewed focus on digital and stronger prospects for future growth.

To become a digital business the retailer implemented a five-year transformation strategy that focused on engaging customers through new digital channels, having more choice available faster, broader customer appeal, and a lean and flexible cost base.

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13 interesting quotes from our programmatic marketing panel

Any discussion around programmatic advertising will eventually turn to the topic of transparency.

And so it was during a panel session at Econsultancy’s Get With The Programmatic conference in London this morning.

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thalamus

Start Me Up! Thalamus: 'Yelp for advertising'

The advertising landscape is confusing, fragmented, brimming with new technology and not necessarily transparent.

That's partly the reason that Marketing Week and Econsultancy have launched a conference on the subject, Get With The Programmatic, in partnership with AppNexus.

It's also the reason Thalamus exists, a startup that aims to be the 'Yelp of advertising'. I caught up with founder and CEO, Garrett Gan.

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RTB

Advertisers spending more on online video despite viewability concerns

Spending on digital video in Europe has increased by 42% over the past year, with agencies shifting budget from other digital channels to support their video activity.

The survey, conducted by Adap.tv among 175 ad buyers and publishers, found that 48% of agencies have shifted adspend from display, 33% from print, and 10% from search.

However there were still concerns around the ability to properly measure how many people are exposed to video ads online.

Ad viewability emerged as the top concern for more than two-thirds (67%) of European agencies, while ad verification and ad fraud were cited by 57%.

These concerns are fuelled by the fact that the industry is still struggling to come up with an accepted standard for video viewability measurement.

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get with programmatic

Get with the programmatic: why brands need to understand the new advertising landscape

Econsultancy and Marketing Week have launched a conference all about programmatic advertising.

NB: The next installment of ‘Get with the programmatic’ will take place on 29 September in London.

Let’s set the tone by discussing why brands must understand this technology (obvious spoiler alert: to be successful when purchasing ad inventory).

But let’s also have a look at some of the terminology and the dynamics between publishers, advertisers, ad networks, tech platforms and agencies.

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tv and twitter viewing

Eight internet marketing statistics we've seen this week

This week the stats roundup offers you programmatic trading, international ecommerce, phablet shipments and the ever popular Twitter and TV.

Don't forget to check out the Internet Statistics Compendium for more internet marketing data and charts.

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mobile devices

What is the state of mobile advertising today?

Econsultancy has published a new report aimed at providing insight into the relatively new world of mobile advertising.

In this context, it seems appropriate to ask more generally, "what is the state of mobile today?"

So, for this post I've gleaned Chris O'Hara's views (the report author) on the state of mobile and why the time is so ripe for an explosion in mobile advertising (which over the past four years has seen an annual growth rate of 123%).

From omnichannel realities to the difficulty in audience tracking, here is the state of mobile today...

The report, The New Mobile Display Ecosystem, is available now.

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