Posts tagged with Programmatic

mobile devices

What is the state of mobile advertising today?

Econsultancy has published a new report aimed at providing insight into the relatively new world of mobile advertising.

In this context, it seems appropriate to ask more generally, "what is the state of mobile today?"

So, for this post I've gleaned Chris O'Hara's views (the report author) on the state of mobile and why the time is so ripe for an explosion in mobile advertising (which over the past four years has seen an annual growth rate of 123%).

From omnichannel realities to the difficulty in audience tracking, here is the state of mobile today...

The report, The New Mobile Display Ecosystem, is available now.

4 comments

The new mobile display ecosystem: What does the future hold?

The New Mobile Display Ecosystem report, published by Econsultancy in association with OpenX, includes insights from more than 20 leaders in mobile marketing, publishing and technology.

It explores the latest trends in mobile advertising and looks at what the future might hold.

I spoke to the author, Chris O'Hara, to get an insight into the main topics and trends discussed in the report.

1 comment
robot

The beginner's glossary of programmatic advertising

Programmatic advertising is complicated. There's no doubt about that.

This complexity explains why there is quite a lot of terminology involved, but it can seem quite opaque to the newbie.

Luckily, Econsultancy has a wonderful and thorough discussion and explanation of programmatic - Programmatic Marketing: Beyond RTB.

As a taster, I thought I'd throw some important terms into a glossary. It's just the basics, but I hope it helps.

1 comment

Is it time for ‘marketing-as-a-service’ (MaaS)?

Snow Fall is a beautiful, interactive and immersive multimedia experience about the avalanche at Tunnel Creek in the US.

It was lovingly crafted by The New York Times in 2012 and was heralded as setting new standards in digital storytelling.

Seventeen months later, the publication’s internal innovation report was leaked. It points out that while projects such as Snow Fall are extremely popular, with more than 21m page views, they are not easily replicable.

2 comments

10 interesting internet marketing statistics we've seen this week

It's that time again when we round up a bunch of the most interesting digital marketing statistics we've seen in the past week.

This week it includes Google authorship, data fragmentation, World Cup sponsors, PPC, tablet ownership, programmatic buying and Luis Suarez.

For more of the same, download Econsultancy's Internet Statistics Compendium...

1 comment
auctioneer

Programmatic mobile: what trends does it reveal?

Programmatic advertising has been around since 2009. On mobile though, it's only recently started to take off

Penetration and performance of the smartphone has increased and programmatic buying companies have seen the opportunity. Whilst Facebook and Google are taking most of the mobile advertising dollar, programmatic is certainly on the rise as it seeks to deliver quality and quantity.

Talking with RTB.com's Mike Miller, it struck me that the factors making for the success of programmatic mobile are those we see as trends across marketing. So what are these trends?

0 comments
unilever logo

Advertising trends: Unilever is out in front

Ashley Friedlein, Econsultancy CEO, kicked off 2014 by pointing to six trends of note in advertising.

These were real-time bidding, native advertising, video advertising, targeting, localised and geo-targeting, and mobile advertising.

Unilever is a company that continues to innovate in advertising. Let’s look at how.

0 comments

Nine interesting US digital marketing stats we saw this week

It's time again for our weekly roundup of interesting US stats we've seen from the world of digital marketing and ecommerce.

This time it includes a whole load on mobile marketing and commerce, programmatic buying, digital music sales and how marketers understand ROI.

And for more of the same, download Econsultancy's Internet Statistics Compendium.

1 comment
auction

Programmatic advertising: what is it and what are the trends in the market?

70% of display advertising is still bought in the old fashioned manner. Yep, that’s right, faxing order forms, negotiating prices etc. 

But the advertising market is changing with programmatic advertising on the rise, whether it’s real time bidding (RTB) or programmatic direct.

There are new companies springing up all over the place providing technology platforms for buying real-time targeted advertising (so called ‘demand side platforms’) or technology to help publishers automate and optimise the selling of impressions. 

New research from Turn, a digital advertising platform, shows the programmatic market is getting more competitive in some sectors, with CPMs increasing across channels, apart from mobile (where supply is quickly increasing). 

What are the opportunities for marketers in different sectors when using RTB platforms? 

In this post I’ll quickly explain a bit about programmatic advertising, as it can be a bit of a mind-bender for those on the outside, and I’ll take a little look at Turn’s latest research into trends.

3 comments

Q&A: Chris O'Hara on the nuts and bolts of programmatic direct

Chris O'Hara, Co-Founder and CRO of Bionic Advertising Systems, is the author responsible for our recently published Programmatic Marketing: Beyond RTB Best Practice Guide.

Below, he answers some questions about the new programmatic direct landscape and other topics covered in the report.

1 comment

Is the strength of digital also its Achilles heel when attracting brands online?

We are lucky to be working in the digital industry as it provides the most targetable and measurable medium yet in terms of marketing.

With the ability to combine first and third party data, bring offline data into play and combine it with granular behavioural and audience data (such as pages visited, searches made, content viewed, and time spent on certain activities), very specific audience segments can be defined, built and reached.

If you want to build an audience of wealthy families who live in Scotland, are interested in curling and are currently reading regularly reviews on executive cars, as well as looking for quotes on car insurance for example, these people can be identified and targeted accordingly.

3 comments

The nuts and bolts of programmatic marketing (part three)

My last post covering the mechanics that underpin programmatic media provoked some interesting questions.

In particular, the following comment...

0 comments