Posts tagged with Promo Strips

Useful e-commerce trends: the promo strip

This post highlights a simple, useful feature that's crept onto most of the UK's largest e-commerce sites over the last couple of years, with no real coverage. 

"The promo strip" is not new, but has slowly caught on to the point it's almost standard for high street retailers, yet still fairly rare on smaller sites. 

promo strip

It's a very useful addition from both the customer perspective (quickly informative without being overbearing) and from the brand perspective (conversion orientated without being overbearing!). 

There are 12 examples below, including variations on the central idea.

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