Posts tagged with Promoted Trends

Promoted Trends may be trouble for Twitter, but they're great for Toy Story 3

Twitter has gotten the blame for killing a few movies at the box office this year. But Disney's Pixar is hoping the microblogging service can help their latest release, Toy Story 3, win fans.

Disney's latest film is the first brand to win a slot in Twitter's new Promoted Trends ad slot. And while Twitter is getting some criticism for fiddling with its most popular items, the placement is great branding for the Toy Story franchise.