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Posts tagged with Promotion

Flash sales: flash of brilliance or a flash in the pan?

Flash sales, mystery boxes, group coupons, the thrill of buying at a moment’s notice or getting unexpected delights by mail have all been in the marketing spotlight within the last year. 

However, unless you take the time to carefully craft your flash sale campaign, it can go down like a lead balloon, leaving customers unimpressed and apathetic.

Here are a few examples of such sites, as well as an analysis of what they did right, and wrong. Study their successes, sidestep their mistakes, and learn from them to apply their lessons to your own campaigns.

4 comments

Why people are friending your brand on Facebook

social networksStartups like Klout may have a hard time convincing brands they can prove how influential social media followers are. But  dozens of studies aim to figure out why consumers are mentioning, following, or friending brands via social media.

The latest is from Empathica, which surveyed over 15,000 Americans and Canadians, to deliver its take on who's following brands and why.

5 comments