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Posts tagged with Proximity Marketing

The last few inches of marketing is about relationship building

A different digital world is on the horizon: one of sensors and beacons ready to pinpoint our location to within a few inches.

And marketers are eager to take advantage of this new opportunity.

Only these last few inches of marketing aren't about sales opportunities and customer conversions. They are about trust and relationships.


Q&A: Troy Norcross on Bluetooth marketing

Troy Norcross currently works as Senior Relationship Manager at Nokia, as well as running a blog which focuses on responsible marketing practices.

He has just written a paper on using Bluetooth for proximity marketing (here's a pdf teaser of the paper). We've been asking Troy about Bluetooth marketing best practice, and the issues surrounding it...