PR is no longer the future of SEO. It already is PR.
SEOs recognise this, and the majority are now carrying out online PR: whether they call it that or not, all decent SEOs are now creating content and reaching out to online influencers.
General marketers realise this. In a survey we recently conducted of 250 UK marketers, 52% said that PR and SEO work closely together in their organisation, and a whopping 71% think their PR agencies are experts at SEO.
But how are those PR agencies performing in their newfound position as SEO experts?
There are few companies or organisations that can come close to rivalling the power that Google wields over the internet and search in particular.
So when the search engine updated its rules on unnatural link schemes recently, making specific reference to press releases, it triggered a rather alarmist article from ZDNet asking whether Google had killed PR agencies.
The convergence of PR and SEO is something we’ve covered previously on the blog, with articles focusing on the importance of search optimised PR and suggesting seven SEO tools to improve online PR efficiency.
However the article on ZDNet understandably (and probably intentionally) ruffled a few feathers within the PR industry as it painted them as black hat SEOs, out to flood the internet with dull, keyword loaded press releases just so they could help their clients climb a few places in search rankings.
2013 is the year of content marketing, and that means an increase on eye strain and inbox space for the editorial team here.
As Econsultancy's Content Marketing Executive, I schedule and source content from contributors that might align well with our reports, and there are a few things I'd like to highlight as tips for both PRs and journalists working with Econsultancy.
This includes what we do and do not cover on the blog, and pitching best practice outlined below.
If we look at the banking industry today, it’s clear that there are huge challenges for banks in adapting to a changing PR landscape.
As the social internet revolutionises the way we market ourselves, and financial marketers are provided with a whole new paradigm of tools to prove their worth - PR can sometimes seem to be struggling to re-invent itself.
There's nothing more predictable than the PR industry's constant urge to 'define itself'. So today, true to form, the Public Relations Society of America (PRSA) has announced that it is to develop a new 'modern definition' of PR (again).
As is always the case with a rapid shift in technology, it takes awhile for everyone to get up to speed. Companies are definitely seeing the value of implementing social ideas in their marketing, PR, HR, and customer service. According to the WetPaint/Altimeter Group’s EngagmentDB.com report, those that are the most engaged in social media are also the ones doing the best financially. Yet their websites often don’t reflect their level of engagement in social media.
Social media will
be an enterprise-wide mainstay by 2011, but most
marketers and PR people are still trying to wrap their heads around it all. And
those that don't get up to speed could find themselves without a job.
The CMO Club, polls its members on a regular basis. Just before the end of 2009 they asked this question: What would you do differently in 2010?
64% said they'd increase their spend on social media and 72% of those
who are not yet doing social media said it's on their list for this
A new study released today from Wetpaint and the Altimeter Group
confirms that deep engagement with consumers through social media
channels correlates to better financial performance.
An online survey conducted in April and May among 450 members of the
Counselors Academy, a Professional Interest Section of the Public
Relations Society of America, revealed that mastering social media
skills is one of the top three issues for PR professionals in 2009/2010.