Posts tagged with Publicis Groupe

Publicis Groupe pulls the trigger on Razorfish acquisition

As reported before, Microsoft has been looking to sell digital agency Razorfish, a business it acquired through its $6bn purchase of ad services holding company aQuantive in 2007.

Yesterday, it announced a deal: Publicis Groupe, the world's second largest media agency, will be buying Razorfish for $530m in cash and Publicis Groupe treasury shares.

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Microsoft looks to sell Razorfish

When Microsoft acquired advertising services holding company aQuantive for $6bn in 2007, Microsoft CEO Steve Ballmer hailed the acquisition as "the next step in the evolution of our ad network".

The deal gave Microsoft aQuantive's three holdings: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions.