Content may be king. At least that's what many companies in the business of producing content think for obvious reasons.
Take Demand Media, for instance. It's so confident that its content is an appreciating asset that will produce value over a long period of time that it amortizes the costs of producing content over five years.
Every business is now a media business. Smart and successful ones think and behave like media publishers even though their origins are miles away from content creation.
What do advertisers want to see from their affiliate programmes?
Generally speaking, they ask two things: firstly, that the largest
possible proportion of their affiliate base is active in driving sales
revenue; secondly, that there be a constant feed of good quality new
affiliates coming onto the programme to actively promote them.
Turning lead into gold may be little more than a dream, but Apple seems
to have mastered the alchemy of turning an iPad containing components
reportedly worth a little more than $300 into gold.
With the release of the iPad 2, consumers lined up outside of Apple
Stores waiting to get their hands on the company's newest tablet.
Not surprisingly given the lines, analysts see strong sales. Some are
estimating that the company sold more than 1m iPad 2s in its debut weekend.
Recently, Google has stepped up its effort to improve the quality of its
SERPs. But despite its effort, which seems as concerted as it is genuine, one
thing is clear: there's only so much that can be done.
uncover every paid link, and even after cracking down on content farms,
there are those who think it hasn't done enough.
iOS, Android, Windows 7, the App Store, Android Market, Windows Marketplace, Facebook, Twitter, Quora, Google TV, PS3...
The number of channels and platforms on the internet and mobile internet
is astounding. And it's growing practically every single day. In many
ways, this is a blessing, but it's also a curse for developers and
Yesterday, News Corp. made what many publishing executives hope will be
one of the most important announcements in the annals of digital
publishing: the launch of the much-anticipated iPad publication, The
But while subscribing to The Daily is probably accurately described as 'affordable' at 99 cents a week, or $39.99/year, producing the publication isn't. News Corp. has confirmed that its investment to date is already a whopping $30m, and that The Daily will have a weekly overhead of $500,000.
The U.S. Federal Trade Commission doesn't think advertisers are doing enough to respect the privacy of consumers online, so it recently proposed the creation of a Do Not Track system for the web that would give consumers the ability to opt out of ad tracking.
There's just one big challenge: making that happen technically.
It has been nearly three years since Google acquired Doubleclick for $3.1bn and despite the fact that Google's largest cash cow is still far and away AdWords, the search behemoth has quietly built up a very strong presence in the display advertising market.
If the numbers from Doubleclick's ad exchange are any indication, that presence will only be getting stronger.
Online content may be sexy, but even on the internet, turning a profit
as a publisher isn't always easy, particularly if you rely on ad revenue
to pay the bills. After all, today's advertising market has come a long
way since the 1990s.
Advertisers have a seemingly unlimited array of
advertising options, and the proliferation of ad networks and
technologies such as retargeting mean that many publishers have seen
their CPMs decline.
According to an AdAge opinion piece by Tom Hespos, who runs a digital marketing firm, advertising is failing publishers.