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The New York Times is a massive media brand wrestling gamely with digital.
The leaking of an internal document in 2014, detailing a struggle to innovate, made the fight pretty public.
Last week, The NYT published the 2020 report listing the newsroom's 'strategy and aspirations' - it's particularly interesting for journalists and subscription businesses, but I thought I'd pick out some quotes of general interest for content strategists.
My father had a birthday last week and received an Amazon Fire Stick.
That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (Men stay up all night to watch twat drive car).
What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.
With so much content available to us online, how on earth are we meant to decide what is worth consuming?
The Pool, a multi-media online magazine for ‘busy women’, wants to provide us with the answers.
The Reuters Digital News Report was released last week, it's the usual collection of insightful research and sage analysis.
Despite Mark Thompson's warning that 'winter is coming' for the world's news publishers as they seek to ensure profitability, there are some positive findings in the report.
Notable is the ability for traditional news brands to cut through the noise of social media, despite the inherent challenges of distributed news.
Though the term non-linear advertising is perhaps a little academic, the concept is a useful one when discussing multichannel campaigns.
It's also a lens through which to view display advertising, and the problems it is beset by.
Here's my attempt at explaining it.
Those that have used Medium (300,000 have published there) know it to be a slick and enjoyable tool.
But now Medium has decided it's a platform and not just a social network for writers.
So, what should marketers know about Medium?
For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook.
The rationale was that if brands didn't prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up.
2016, to my mind, has seen the old argument finally put to bed, as Facebook steams into new features and publishers realise the art is in hedging bets and learning as they go.
The Economist has caught the eye of late, with notable successes in creative programmatic and experimentation with social platforms.
I caught up with Heather Taylor, Director of Content Strategy at The Economist, to ask a few probing questions.
The ad blocking debate continues to rage on, showing no signs of slowing. A tsunami of mixed opinions and bad misunderstandings.
The latest high-profile figure to publicly grab the wrong end of the stick entirely is culture secretary John Whittingdale, who last week referred to ad blocking as “a modern day protection racket” in which publishers have to pay to appear on a whitelist.
Just when you think things can’t get any worse for the publishing industry, somebody goes and hammers another nail in its coffin.
Well, it’s not quite as dramatic as that. But recent news from mobile network provider Three certainly got the ad industry talking over the weekend.
The network has announced that it will roll out ad blocking technology on its network after initially trialling it in Italy.
The new Quartz app is fun, perhaps divisive, but bang on trend, showing us what content distribution might look like soon.
When Quartz was founded, it was pretty revolutionary for news on the web - mobile first, big bold text, single stream layout, changing topics, great data viz, free to use (!), a daily digest email, etc.
Since then, it has adapted somewhat to compete with click bait on social media, but hasn't really been 'bleeding edge' in rapidly-evolving mobile.
The Quartz app changes that. Here are six things to take note of, that all media companies should be investigating.
At the beginning of 2016 things are much rosier at The New York Times than they were two years ago.
Though print is still suffering, there seems to be a greater degree of parity between the incumbent's digital know-how and that of new online-only upstarts.
The paywall is bearing fruit, social media platforms court its content and Google is trying to shine a light on longer form journalism.
The paper has shown itself again to be a restless experimenter across digital platforms and with new digital technology.