Posts tagged with Publishing

consent management

What is a consent management platform, and are they needed?

In the lead-up to the implementation of the GDPR on 25th May 2018, you might have noticed a new piece of technology cropping up in the adtech ecosystem: the consent management platform (CMP).

Under the much more stringent requirements of the GDPR, companies are proactively obtaining consent from EU-based users to have their data processed by advertisers and marketers if they are to be, for example, shown targeted advertising on a website.

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data

The value & future of second-party data in the age of GDPR

You’ve heard of first- and third-party data, its much more famous siblings. But how much do you know about second-party data?

Second-party data is a much newer entrant to the marketing and advertising landscape than the first- and third-party varieties, and relatively little is known about it as a result.

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content planning

How to position your brand as a knowledge centre through content

Have you considered how, through content marketing, your brand could be transformed to become a leading informational expert? 

Positioning your brand by building its authority through the right channels and at the same time educating and providing support and advice?

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Why your headlines are worth almost all your content marketing efforts (and how to improve them)

There was a part of me that used to think that people cared deeply about how good a piece of content looked, how it was written and what it had to say. I’m sure some people still do care about these things, but let’s not kid ourselves that they are a majority. 

My experience at various publishers is that, increasingly, people are looking less at what is contained within a piece of content and reacting more to the limited information that is shown around it. 

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How new-media brand Refinery29 achieved international growth

Refinery29, the US-based publisher for young women, has gone from strength to strength in the past few years. With recent international expansion, it has generated a global audience footprint of 550m across all digital platforms. 

What’s more, its large audience is highly engaged. 

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nyt

Content strategists take heed! 10 lessons from The New York Times' 2020 report

The New York Times is a massive media brand wrestling gamely with digital.

The leaking of an internal document in 2014, detailing a struggle to innovate, made the fight pretty public.

Last week, The NYT published the 2020 report listing the newsroom's 'strategy and aspirations' - it's particularly interesting for journalists and subscription businesses, but I thought I'd pick out some quotes of general interest for content strategists.

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clarkson hammond may

We take a spin through Clarkson, May & Hammond's DriveTribe network

My father had a birthday last week and received an Amazon Fire Stick.

That means he is currently raving about The Grand Tour, like every other father, as detailed by a humorous article on The Daily Mash (Men stay up all night to watch twat drive car).

What you might not know is that Clarkson, Hammond and May recently set up their own online community called DriveTribe, receiving millions in funding from 21st Century Fox, private equity firms and investors.

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Why I love The Pool and its refreshing approach to publishing

With so much content available to us online, how on earth are we meant to decide what is worth consuming?

The Pool, a multi-media online magazine for ‘busy women’, wants to provide us with the answers.

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newspaper

Despite all the challenges of 'distributed news', traditional brands are vital for social

The Reuters Digital News Report was released last week, it's the usual collection of insightful research and sage analysis.

Despite Mark Thompson's warning that 'winter is coming' for the world's news publishers as they seek to ensure profitability, there are some positive findings in the report.

Notable is the ability for traditional news brands to cut through the noise of social media, despite the inherent challenges of distributed news.

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linear

What is non-linear advertising & how can it help publishers?

Though the term non-linear advertising is perhaps a little academic, the concept is a useful one when discussing multichannel campaigns.

It's also a lens through which to view display advertising, and the problems it is beset by.

Here's my attempt at explaining it.

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medium

10 things marketers should know about Medium's new publishing platform

Those that have used Medium (300,000 have published there) know it to be a slick and enjoyable tool.

But now Medium has decided it's a platform and not just a social network for writers.

So, what should marketers know about Medium?

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facebook

Content creators, it's time to abandon yourself to Facebook

For years, brands and publishers in particular have been warned of the dangers of wallowing too far into Facebook.

The rationale was that if brands didn't prioritise their own publishing platforms (apps and websites), they would be vulnerable if Facebook decided to shake things up.

2016, to my mind, has seen the old argument finally put to bed, as Facebook steams into new features and publishers realise the art is in hedging bets and learning as they go.

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