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Posts tagged with Publishing

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Is social media a double-edged sword for publishers?

Publishers and social networks have an increasingly symbiotic relationship.

Publishers seek larger audiences and social networks seek the most engaging content to keep users in-app and provide the most compelling context for advertisements.

Is there a danger in this ever-deepening relationship between social media and publishers?

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Land Rover

Land Rover: An automotive revolution in luxury content marketing

Car manufacturer websites, particularly luxury cars, used to be a bit of a bugbear of mine. 

The industry was to me a perfect case of how copycat web builds that ignore best practice result in a frustrating mix of dark, flash-ridden websites with a lack of content.

Land Rover bucks the trend. Here are four reasons why.

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12+ alarming ad blocking stats that reveal the size of the problem

Since the announcement that Apple would allow ad blocking software on the latest version of its operating system, it’s hard to browse the internet without stumbling across a discussion on this topic. 

The debate on how to manage the rise of ad blocking has been fierce so far.

Publishers are worried their industry will fold in on itself as the primary source of income dries up, while ad blocking consumers simply want a better user experience or are ignorant (wilfully or otherwise) about the way ‘free’ content works. 

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40% of publishers describe their digital ad revenue as shrinking or static

The display advertising economy is in trouble, and digital publishers are feeling it. Whether it’s the rise of ad blockers, emerging news-delivery platforms, commoditized ad inventory or diminishing CPMs, there are plenty of challenges facing the industry. 

Our new report, Digital Publishing: Increasing Advertiser Value Through Data and Identity, found that display ad revenue is either stagnant or shrinking for 40% of digital publishers. 

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How Guinness World Records adapted its publishing model to fit the digital world

Sam Fay, SVP Global Brand Strategy at Guinness World Records talks to us about diversifying the business, the importance of social media and video to the brand, and dealing with declining book sales. 

Sam will be speaking at the Festival of Marketing in November about the brand's progress in multichannel markets.

Alongside Sam's thoughts on publishing and records, we've included some of Guinness World Records' most shared video content, so you can relive those days of leafing through the annual as a child. Enjoy!

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Publishing for millennials and reaching the 'hard-to-access' generation

Located in the heart of London’s ad-land, The Charlotte Street Hotel is an appropriate setting to meet two young publishing entrepreneurs.

Liam Harrington is the Co-Founder of UNILAD, a UK millennial-focused publisher site whilst Alex Attinger is the Managing Director of ContentClick, an ad platform and content ad network.

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You may also like: the horror of bad content recommendation

You know how content marketing is the saviour of digital marketing? I’m sure you’ve heard that once or twice before.

Especially now that display advertising is all but dead in the water and native advertising is ethically dubious at best.

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Facebook’s algorithm update: what it means for marketers

A lot of attention has been paid to the effects of Google’s latest updates to its search algorithm.

And rightly so, as the latest changes give long overdue improved ranking to sites that have been optimised for mobile.

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How publishers can drive ad revenue using quizzes

For publishers, being able to run on ad revenue can be a tough pursuit, but quizzes can help. Check out two very different case studies below…

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10 lessons I learned from starting a niche lifestyle website

It’s amazing what you can learn in eight months.

In the middle of June last year, I got together with a few writers and creatives to start a niche lifestyle blog. 

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The Times membership

Four trends revealed by The Times membership pages

Not long ago I interviewed Beverley McIntyre, director of member services and support at News UK.

The extent to which a paywall has changed life at The Sun is quite remarkable. Last weekend, fingering Twitter, I saw that The Times and Sunday Times is offering a free iPad Mini to anyone taking out a premium subscription.

This intrigued me and I looked further at The Times member page, a more advanced product than The Sun when it comes to paywalls at News UK, having been in place for a while longer.

I saw a lot of features that I take to be trends in publishing strategy, customer support and web design.

Here they are...

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First FT email

What caused the daily digest email wars?

The Financial Times has launched a daily digest email called First FT.

I've noticed a retro trend for daily and weekly digest emails from publishers, with Quartz' version regularly cited by digital folk as the first thing they read in the morning.

Here's why email is enjoying a bit of a resurgence. I've included some examples of other publishers and their daily digests.

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