The UK economy has been on shaky ground in recent years and as a result the graduate job market is more competitive than ever.
Inspiring Interns offers new graduates a way to gain valuable work experience with the very real prospect of a job at the end.
As the economy develops experience in the digital sector is seen as increasingly important, so Econsultancy has partnered with Inspiring Interns to offer a new Graduate Bootcamp.
The week-long programme aims to deliver core digital skills and practical application alongside employability training and career coaching.
Programme graduates will be offered the opportunity to take a three-month internship in a digitally focused role to put their newly acquired digital knowledge into practice.
Many of the fundamental rules for e-commerce web design are fairly straightforward, yet it's still fairly common to see businesses making basic errors.
While design faults often appear to be negligible, they can have a huge impact on conversion rates and profitability.
QuBit, which was established in 2010 by four ex-Googlers, offers a range of customer analytics and tag management products can help identify and iron out these mistakes.
Managing director Graham Cooke used to work on Google Analytics, so I spoke to him to find out the common mistakes websites still make that impact their conversion rates and if there is any way around Google's encrypted search data.
Though real time bidding (RTB) has been around for a few years now, it has so far failed to revolutionise the industry as predicted when it first emerged.
Statistics vary, but overall RTB made up about 10% of the overall UK display advertising in 2011.
While this is predicted to grow rapidly during 2012, there is a feeling that ad exchanges still need to convince marketers of the benefits of investing in RTB.
On the face of it, the positives are obvious: it allows advertisers to set the price they are willing to pay to target specific users.
The growth of mobile as a marketing channel has provided a massive opportunity for retailers to connect with their customers.
However, it has also created new problems for brands trying to offer a joined up, multichannel experience.
Google’s industry head of retail Rick Jones is tasked with helping brands use digital to create a single customer view.
I spoke with him at last week’s E-commerce Futures Conference to find out his opinion on delivering an effective multichannel customer experience.
NFC smartphone payments are slowly making their way into the mainstream, but there is still a long way to go before we see widespread consumer adoption.
Visa plans to use the London Olympics as a showcase for mobile NFC, although the trial will only involve a limited number of athletes.
And the infrastructure for consumer adoption appears to be in place with more than 140,000 contactless terminals around the UK.
So what is holding smartphone payments back?
To find out more about NFC payments and the opportunity for retailers, I spoke to The Logic Group's marketing director Mark Kusionowicz.
Streaming music online is a competitive business.
Spotify is probably the most recognisable provider, but the likes of Deezer and Grooveshark are also posting strong user numbers.
In order to keep attracting new users, one of the key challenges for streaming services is differentiating themselves from the competition.
Last.fm seeks to do this by tracking user listening behaviour and recommending artists based on their musical tastes. Since launching in 2002 the London-based company has collected 65bn pieces of track data from its users, which is obviously a powerful tool for advertisers.
To find out how Last.fm makes use of its data and sell its service to marketers, I spoke to commercial director Chris Wistow...
London’s Tech City is home to hundreds of startups brimming with ideas for products and software that they believe will make millions.
But in order to make that idea become a reality these budding entrepreneurs need funding.
That is where Bill Earner comes in.
Earner and his business partner Pietro Bezza have just closed on €16m to invest in startups through venture capital fund Connect Ventures.
Entrepreneurs dream of building at least one successful, multi-million dollar company in their lifetime.
Gurbaksh Chahal has already built three, and he’s still only 28.
He sold his first online advertising startup, ClickAgents, for $40m to ValueClick, followed by his second company, BlueLithium, for $300m to Yahoo.
His third venture, RadiumOne, has achieved huge success by using social data to target adverts across the web.
I've been asking Chahal for his views on how the EU Cookie Law will affect online advertising, and also how he sees social media evolving over the next few years.
When creating a mobile app one of the key decisions is choosing what functionality to offer your customers.
For example, Comet’s app offered users product information and a price checking facility but didn’t offer customers the chance to make a purchase within the app.
In comparison, Premier Inn’s app allows users to manage their account and make bookings.
Both these apps were created by Grapple and achieved impressive download stats.
Twitter has taken huge steps forward of late in terms of its strengthening its advertising offering.
In March, it starting letting advertisers target Promoted Tweets to desktop computers and laptops, or specifically to the 55% of its active users who log in via a mobile device.
Then last month it extended its roll out of its self-serve ad platform to a further 10,000 new advertisers in partnership with Amex.
While success in this area makes this look like a steady path to monetisation, we talk to former Googler and new UK sales director Bruce Daisley about his plans.