Charles Hudson is an expert on all things social gaming related, producing technology conferences focused on the intersection of gaming and social media, including the Virtual Goods Summit and the Social Gaming Summit. He's also currently working on a series of research reports on the virtual goods market, published at Inside Virtual Goods.
Prior to this, Charles was involved with various social gaming companies and start-ups, including Serious Business, a leading producer of social games for the social web (acquired by Zynga earlier this year) and Gaia Online, a leading online hangout for teens and young adults.
I interviewed Charles to find out more about social gaming, including the challenges and opportunities for businesses, and why marketers should be engaging with consumers on this channel.
Have a pressing question? Need an answer? Chances are you'll
turn to your friends and family, but doing so isn't always easy. Time
and distance often separate us from the people we know, and sometimes a
second or third opinion is needed.
So what's the solution? If the company has its way, the answer to that
question is Facebook. Yesterday, the world's largest social network
announced that its much-anticipated product, Facebook Questions, has
entered beta and is being released to a growing number of Facebook
The internet has ushered in a lot of innovations, but many businesses are still having trouble answering an age old question: How much should their products cost?
As prices get ever lower online, this question becomes even more fraught. But Jagmohan Raju and Z.
John Zhang have a few theories. The Wharton business school professors have a new book out called Smart Pricing: How Google,
Priceline, and Leading Businesses Use Pricing Innovation for
The book draws on both high tech and low tech examples to prove how innovative pricing strategies can help
companies create and capture both value and customers.
Zhang took a moment out of his trip to India this week to explain to me some common mistakes that companies make when pricing products and how retailers can combat the ongoing "tyranny of free."
Yahoo recently announced a partnership with Nectar for Consumer Connect, a program which aims to use offline purchase data to target online advertising more effectively.
David Buckingham is Commercial Director at Loyalty Management Group, the company which runs the Nectar card scheme. I've been talking to David about how the scheme works, and how he hopes that it will convince more FMCG brands to advertise online.
Lovehoney is an online retailer of sex toys and other adult products, and one which faces some unique challenges in its approaches to marketing and selling online.
I've been talking to Lovehoney director and co-founder Neal Slateford about the business...
Lesley Eccles is Co-founder and Marketing Director of Hubdub.com, an online news prediction contest that allows users to win virtual dollars by correctly forecasting the outcome of real news stories. Recently, Hubdub Ltd expanded their web properties by launching FanDuel.com, a site where participants can make real money by playing and winning at fantasy sports games.
At bigmouthmedia's recent Social Media Summit, Lesley talked about some of the challenges associated with marketing through social media, as well as the potential opportunities for start-ups operating in this space.
As Econsultancy's recently published Social Media and Online PR Report (produced in association with bigmouthmedia) shows, smaller companies are more likely to get involved in social media, as they face fewer barriers to experimenting with new channels and are inherently more flexible.
As a start-up, social media plays a pivotal role in Hubdub's marketing efforts. I caught up with Lesley post-event to find out more about Hubdub Ltd, and the challenges facing SMEs and start-ups in this difficult economic climate.
Every two years, SEO consultancy and publisher SEOmoz publishes a Search Engine Ranking Factors report that details which ranking factors some of the world's top SEOs think are hot and not. The latest Search Engine Ranking Factors report was published in August.
I spoke with Rand Fishkin, CEO of SEOmoz, about the 2009 Ranking Factors report, the dilemma of paid links and how social media is changing SEO.
Before the company's Twitter marketing campaign went viral, Squarespace wasn't a brand known to many. But the company has experienced rapid growth building a niche in the competitive market for content management solutions/publishing platforms. And it has done it by doing something many others have avoided: charging users.
I spoke with Squarespace CEO Dane Atkinson about the company, its success with a paid business model and what ROI the company's viral Twitter marketing campaign produced.