Posts tagged with Q1 Results

Domino's achieves £1m in mobile sales in one week

Domino’s has announced that it took over £1m in sales through its mobile platform in a single week in Q1 2012.

In total e-commerce sales accounted for 50.6% of UK sales in the 13 week period up to March 25 2012, up 44.5% year-on-year to £59.3m.

Mobile payments made up 16.4% of total online sales, a slight increase on reports last month that the pizza company took 13% of digital sales through a tablet or smartphone.

Domino’s investment in its mobile platform certainly appears to be paying off – in September we reported that it had generated £10m of sales through its iPhone app in eight months and gave its new iPad app a glowing review.

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