Posts tagged with Qpr

vine

How NatWest, Honda, Nick Cave and QPR use Vine to respond to fans

Earlier this week NatWest began using Vine clips as a way of responding to customer service queries on Twitter.

It’s not the first time that a brand has tried to be creative with Vine, and we’ve previously reported on fashion retailers using the platform as well as brands running Vine competitions.

To give credit to NatWest, I’m not aware of any other businesses using Vine for customer service, though there are several examples of brands using the platform to respond to their followers.

Here are further details of NatWest’s campaign, as well as details of three other examples...

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Seven Premier League clubs that use Twitter's Vine

In general, Premier League clubs were quick to see the potential of social marketing as it’s obviously a great way of communicating with fans.

We’ve previously blogged data that shows Chelsea are the top club in terms of social visibility, as well taking a more in-depth look at Manchester City’s social strategy.

And to find out which teams are most on-the-ball with new developments, I thought it would be interesting to look at which clubs have begun using Twitter’s new Vine app.

For the uninitiated, Vine is an iOS app that allows users to post six second video clips through Twitter. The images below are Gifs so may take a second to load, but you can click on them to link to the original Vine...

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