Posts tagged with 'qr codes'
QR codes have slowly been gaining traction among advertisers and publishers in the U.S., but they may finally be about to break through to the consumer conscious — Facebook appears to be testing QR codes on its profile pages.
The American market may be quick to catch onto some things, but the adoption of QR codes has not been one of them. The two-dimensional bar codes, that point to a destination online when captured with a smartphone, have taken off in some markets (they're huge in Japan!) but have not been met with widespread adoption stateside.
This week, Google announced a broad plan to introduce QR code stickers in the windows of over 100,000 local businesses nationwide. Could this be the tipping point that imbeds the QR code in the American conscience? Well, that will depend on a few things.
QR codes are smart barcodes that have a lot of potential to bridge the gap between online and offline marketing.
QR codes are image-based links to information. QR stands for ‘quick response’... instead of remembering and typing a URL / phone number you just take a picture of a QR code, and it does the rest.
In a nut, here’s how it works:
- You create a code (an image).
- Someone takes a picture of it on a smartphone.
- The code is deciphered via a QR reader.
- It becomes a link to provide the viewer with information.
In a moment I’ll show you how to set one up...
Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth.