Posts tagged with 'qualitative research'
Qualitative research ensures customer validation, clarity and a process when producing the products of tomorrow. It is possible to use qualitative techniques via a user centred design process to truly innovate whilst remaining agile.
The time and cost of qualitative research is often very small in the 'grand scheme' of product development.
Yet it is able to answer the 'how' and 'why' of which products should be created as opposed to just 'how much' attained from quantitative data, therefore yielding highly creative outcomes.