For many in the tech community, Techmeme is one of the top places to turn when you want to discover the latest news. Launched in 2005, Techmeme was automated, but since 2008, it has employed human editors to curate the best tech news on the web.
The idea: human involvement is necessary to filter the wheat from the chaff. Which seems like a good idea given just how much chaff there is on the web.
But is it working for Techmeme?
Using a freelance copywriter isn't just about flexibility and convenience. It's often the best way to get a quality result.
A few weeks ago, Sharon Flaherty wrote a guest post here entitled Want quality content? Produce it in-house. As her title suggests, Sharon argues that the best way to get high-quality content is to employ an in-house copywriter.
Although I commented on the post, I feel it deserves a more considered response, so here it is.
In the past several months, Google has undertaken a major effort to improve the quality of its index.
From cracking down on high-profile retailers using black hat and grey hat SEO techniques to algorithm updates designed to weed out low-quality content farms, there can be little doubt that Google is serious about changing perceptions about its dedication to quality SERPs.
And Google's effort continues. Yesterday, the search giant announced that it rolled out its "high-quality sites algorithm" globally to all English-speaking users. It also announced that it's incorporating feedback provided by users into its algorithm.
Last week, Google unveiled an algorithm update designed to ensure that its SERPs aren't dominated by low-quality content farms which specialize in producing rivers of search engine-friendly pages.
The rationale for this update is clear: faced with increasing public criticism over the quality of its SERPs, Google had to act.
Have you started questioning the quality of Google's search results?
You've probably noticed that a lot of people have been lately.
Before you start asking too many questions, however, Google's Matt Cutts
wants you to take into consideration a fact you may not know: Google
really wasn't all that good in 2000.
Blekko may not be a big player in the search space, but the upstart search engine is trying to make a name for itself by playing up its focus on eliminating web spam and content farms from its SERPs.
The company's timing couldn't have been better: Google is increasingly criticized over the quality of its search results, and many say the search market's 800 pound gorilla isn't doing enough to crack down on those who look to game it for profit.
Talk to many displaced old media types and hear an earful about blogs: they lack standards, don't deliver quality content and they pay their writers far less than what they're worth.
But as we enter the second decade of the 21st century, it looks like bloggers may have a go at crying rivers. Thanks to the rise of companies like Demand Media, which specialize what some argue is large-scale 'content farming', bloggers are now leveling some of the same charges that have been leveled at them.
You may know the feeling: you have a great product or service that puts the competition to shame. But the competition is winning far more business than you are. What gives?
As much as we'd like to believe that a superior product or service is the end all and be all of business success, it isn't. Sometimes the company that offers less wins more.