Posts tagged with Quality Score

Four ways to improve the Quality Score of your landing pages

Landing pages have been evaluated by Google as part of Quality Score since 2005, which has an affect on CPCs and ad positions. 

In this excerpt from our PPC Best Practice Guide, here are four ways to improve landing page Quality Score...

 

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What is Google AdWords and how does it work?

If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place.

Here we’ll be looking at Google AdWords, Google’s own advertising service which allows you to place search results for your website on a search engine results page (SERP) by paying for them.

There’s no need to wait for your new site to work its way organically up the rankings. By using paid search you can see immediate results and it’s not nearly as difficult to use or expensive as you may think.

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Four often overlooked factors in PPC advertising

Yorkshire in March 2013 When planning and optimising PPC advertising, it's important to look at how external factors can effect its success. 

In this post I'll look at some oft-overlooked factors which can affect the success of your PPC campaigns.

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How healthy is your PPC account?

Whether you’ve been managing your PPC account for a while, just taken over a new account or even want to audit how your PPC agency is doing, it can be overwhelming to work out how well an account is performing.

Here at Confused.com we manage several different PPC accounts, and have compiled a list of reports you could run every month (just using AdWords) to check how ‘healthy’ your accounts are.

(I must thank 2 agencies we work with: NetBooster and Essence Digital for inspiring some of these for us!).

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Seven ways to avoid marketing meltdown

meltdownWhatever the size of your business, there are several pitfalls we all face when putting together a marketing strategy and sticking to it.

These include daily tasks, too much research to do, the temptation to head to the pub. All of these things regularly pop up and threaten to knock us off course. Here's seven simple steps that will help keep your marketing on track...

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Optimising PPC for long-tail keywords

A common problem for running search campaigns in niche industries is the typical low volumes of data to optimise against.

However, it's not just restricted to areas such as B2B, but also applies to long-tail campaigns where some keywords might only get triggered a few times a day.

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Boost your quality score with these simple tips

There are many elements of an effective paid search campaign. While much of the discussion often centers on bidding, there is an equally important component: quality score.

Quality score was introduced by search engines looking to receive maximum yield from advertising. By understanding the search engines’ approach, search marketers can take steps to improve their ROI, independent of their bidding strategy.

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Is Google testing SearchWiki with AdWords?

Late last year, Google unveiled SearchWiki, a new set of features that enable Google users to re-rank, delete and comment on results that appear on Google search.

A Google spokesperson stated that SearchWiki is "a new way to empower users" and to let them add their "personal touch to our algorithms."

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