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Posts tagged with Qu Bit

Notonthehighstreet: search takes up 50% of marketing budget

Notonthehighstreet.com (NOTHS) is an online marketplace that sells a range of original products from more than 3,000 small businesses through a single checkout.

Since launching in 2006 it has seen annual turnover increase from £100,000 to more than £15m in 2010.

As part of the company’s plans for global expansion it has begun to work on new attribution methods that give greater insights into the customer purchase journey, analysing generic keyword PPC campaigns. 

It found that the generic campaign for the ‘gifts for women’ keyword had 120% higher ROI on a behavioural model than on a last-click model over a three-month period.

As a result, NOTHS achieved a 25% improvement in ROI across generic campaigns from a 20% increase in spend for the ‘gifts for women’ search term.

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Booking.com outperforms hotel brands on social media

E-commerce is vital to the travel industry, with almost three-quarters of travel research taking place online and around a third of hotel revenue coming from online bookings.

As such hoteliers are constantly trying to master the art of selling the right room, to the right customer, at the right time.

A new report from QuBit shows looks at the search and social performance of ten of the UK’s top hotel brands and online travel sites including Hotels.com, Booking.com, Agoda.co.uk, Hoteldirect.co.uk, Venere.com, Premier Inn, Hilton, Holiday Inn, Marriott and Travelodge.

It found that while Booking.com has the strongest social presence, Hotels.com is most visible in search.

Here’s a look at the results...

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Coral tops gambling website usability study

The UK online gambling industry is worth more than £1.7bn per year, so it’s no wonder that Facebook is trying to get in on the act with its new bingo game.

But which of the main bookmakers are making the most of the lucrative opportunity by offering gamblers the most efficient and user-friendly experience?

QuBit’s industry benchmark evaluates the UK’s top ten betting sites based on monthly page view statistics from Doubleclick Adplanner. 

These include 888, William Hill, Betfair, Paddy Power, Ladbrokes, Bet 365, Skybet, Betfred, Stan James and Coral.

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Five best practice tips for optimising product pages

Nothing is more frustrating for e-commerce sites than seeing hundreds of customers abandon their basket for no apparent reason.

All the hard work has gone into improving search rankings, driving engagement through social and working out the best PPC strategy, only for potential customers to lose interest once they arrive on-site.

To combat abandonment, one of the key areas that retailers need to focus on is the product page. These need to include a huge amount of product information without appearing too cluttered.

Lingerie retailer Bravissimo was one such company. Using QuBit analytics, it found that 29% of people were exiting the site on product pages, and as many as 30% of users were not navigating below the fold. This meant customers were not seeing the cross-sell or matching items. 

With this in mind, here are some best practice tips for product pages...

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When is the best time to run social campaigns and sell online?

Poorly timed social media and email campaigns mean that retailers are failing to maximise user engagement, according to a study by Yesmail.

The report looked at campaigns run by major retailers such as Abercrombie & Fitch, Diesel, Gap and Ralph Lauren, over a three-month period.

It found that “many social media and email campaigns do not match up with consumers' patterns for when and how they engage with brands”.

As a general rule, Facebook campaigns achieve the highest level of engagement on Tuesdays, yet that day ranks fourth in terms of when actual campaigns are deployed.

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43% of users refuse cookies if asked to opt in

More than 40% of internet users refuse to accept cookies if asked to opt in when visiting a website, according to new data from QuBit.

However 99.9% give consent if they are simply notified that a site uses cookies. The data was compiled from more than 500,000 user interactions through QuBit’s Cookie Consent tool.

Since the new EU e-Privacy Directive came into force a few weeks ago, notification appears to be the most common method of complying with the law.

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Q&A: QuBit's Graham Cooke on conversion rates and Google Analytics

Many of the fundamental rules for e-commerce web design are fairly straightforward, yet it's still fairly common to see businesses making basic errors.

While design faults often appear to be negligible, they can have a huge impact on conversion rates and profitability.

QuBit, which was established in 2010 by four ex-Googlers, offers a range of customer analytics and tag management products can help identify and iron out these mistakes.

Managing director Graham Cooke used to work on Google Analytics, so I spoke to him to find out the common mistakes websites still make that impact their conversion rates and if there is any way around Google's encrypted search data.

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Slow-loading websites cost retailers £1.73bn in lost sales each year

Online retailers lose an estimated £1.73bn in global sales each year due to slow loading speeds, according to new research from online customer data platform QuBit.

Slow loading times are incredibly frustrating for shoppers, yet the Retail Focus white paper suggests e-commerce sites do not see site speed as a top priority.

The report also highlights the fact that consumers are becoming more impatient.

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The tag revolution: infographic

One of the hottest topics from Digital Cream London 2012 last month was attribution.

Though not neccessarily the sexiest of subjects, the potential to use this to directly measure which marketing activities are driving conversions is huge.

As DC Storm's Seth Richardson outlined for us, the real value is the long term campaign and budget optimisation benefits.

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QuBit launches real time customer feedback for website owners

Customer data specialist QuBit has launched a new tool that captures, categorises and analyses feedback from website users in real time. 

Called Exit Feedback, this targets people when they’re leaving a site and invites them to provide feedback on their experience in free text. It’s already in place on the websites of Arcadia Group, the BBC, Blackberry and Duchamp.

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