Posts tagged with Queen Latifah

Can pharma companies effectively use influencer marketing?

Influencer marketing has become a staple of many social marketing campaigns, but can it work for companies in the highly-regulated pharma market?

A growing number of pharma marketers clearly think there's a chance.

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Novartis launches a social network for heart failure

When pharma giant Novartis first started marketing Entresto, a heart failure drug, it found itself facing criticism from cardiologists and consumers who felt the company's direct-to-consumer ads were far too negative.

But following that criticism, Novartis has taken a much different approach to promoting Entresto.

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Pharma company Novartis taps Facebook Live event to promote heart failure drugs

Pharma companies' television ads are losing their sway with consumers.

And due to scrutiny from the public, government regulators and even physicians, pharma marketers are spending more on unbranded ads, some of which have been criticised for being unnecessarily scary.

But for all the challenges and criticism the pharma industry faces today, there are plenty of opportunities, and some companies are taking advantage of them.

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