Posts tagged with Qwikster

The Netflix apology: good idea, bad execution

As we've seen time and time again, even the highest-flying companies can be thrust into crisis and controversy in an instant for a variety of reasons.

For BP, it was a massive oil spill. For AirBnB, it was an ugly incident involving theft and vandalism.

And for Netflix, which is in the midst of a crisis today, the cause of its problems was a decision to change its business model.

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Qwikster and Elmo

Netflix fragments its brand in a self-made disaster

It can't be a fun week to be a marketer at Netflix. A year ago Netflix seemed unassailable.

Now its fate may be in the hands of the very Hollywood studios it bested and a 'pot-smoking guy' who owns its new brand on Twitter.

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