Posts tagged with Radium One

Nine simple tips for creating Twitter hashtags

The overenthusiastic use of hashtags is one of the most annoying aspects of Twitter, particularly when the hashtag in question is overused or just doesn’t make any sense (e.g. #justsayin).

But they are also a vital part of the mechanics of Twitter, so marketers need to be able to come up with a good hashtag if they want their social campaigns to have any impact.

The use of hashtags is something we've previously looked at in posts rounding up 2012's biggest social media fails and looking at Twitter's relationship with TV. You can also find out more in our Twitter for Business Best Practice Guide.

And to help marketers avoid breaking some of the cardinal sins of hashtagging etiquette, RadiumOne’s European MD Rupert Staines has put together a handy list of dos and don’ts.

So here’s what you need to know...

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Q&A: RadiumOne CEO Gurbaksh Chahal on the EU Cookie Law and social media

Entrepreneurs dream of building at least one successful, multi-million dollar company in their lifetime.

Gurbaksh Chahal has already built three, and he’s still only 28.

He sold his first online advertising startup, ClickAgents, for $40m to ValueClick, followed by his second company, BlueLithium, for $300m to Yahoo.

His third venture, RadiumOne, has achieved huge success by using social data to target adverts across the web.

I've been asking Chahal for his views on how the EU Cookie Law will affect online advertising, and also how he sees social media evolving over the next few years.

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Ad network RadiumOne launches social sharing platform Po.st

RadiumOne, the digital ad network that allows advertisers to target 'social consumers' in real-time across the web and while mobile, has launched a new sharing platform called Po.st.

Po.st allows publishers to see what, how, and with whom people are sharing, enabling them to tailor content or marketing to attract new readers or viewers.

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