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Posts tagged with Ranking

Advertising with Google AdWords is not protection money for organic SERPs

When you're a digital marketer or deal with issues like SEO on a day-to-day basis, it's easy to forget that there are lots of people running businesses that leverage the internet in some way who are trying their best to learn and stay on top of trends without all the resources of the 'pros'.

I was recently speaking to an acquaintance who runs several small mom-and-pop ecommerce websites and as we discussed his use of AdWords, he told me something quite interesting: despite the fact that his campaigns weren't performing, he felt the need to continue spending a little money with AdWords because he thought it would help with his organic ranking.

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