Posts tagged with Rates

Digital agency rates set to rise, according to Econsultancy research

Econsultancy has just released the latest version of its Digital Agency Rate Card Survey, which benchmarks average charge out rates for more than 50 different job roles.

The Rate Card Survey is produced on a triennial basis and this year 364 agencies participated in the research. 

Average rates range from £465 a day for a junior media planner to £891 a day for a director / partner, though fees increase if an agency is based in London, and also rise in line with turnover.

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The seasonal slant of preferred partner networks?

As I’m sure everyone reading this will know, the Christmas sales period represents not only one of the busiest periods of the year for online advertising but also one of the last pushes before budgets are reviewed for the new year.

The last two years have put more pressure on ad budgets than most working in the industry are likely to remember and, without exception, everyone’s being more careful about their marketing spend. However, is there a danger that thriftiness in buying ad space could be limiting the scope of brands’ campaigns?

In short, do preferred partner, commercial agreements between ad agencies and publishers threaten media neutrality?

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