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Posts tagged with Rbs

channel islands

15 quotes on how brands are adapting to multichannel customers

At the Festival of Marketing, I listened to marketers from Camelot, Argos, JD Williams, RBS and Barclays, discussing the impact of the multichannel customer.

I thought it worth rounding up some of their more memorable quotes. Here you go...


Eight interesting digital marketing stats we saw this week

It's Friday, so it's time for the ever-popular internet statistics round up.

This week it includes London Fashion Week, digital natives, travel bookings on mobile, video gaming, and the impact of both duplicate and quality content on Google rankings.

For more great stats, download the Econsultancy Internet Statistics Compendium...

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How duplicate content is damaging RBS and Natwest's SEO

In my last post, I looked at how PC World/Currys and Tescobank/Tescocompare were harming each other's search rankings

This time I have an example from RBS and Natwest, both owned by RBS Group, showing the damaging impact of duplicate content.

We also have a similar example from Smile and Co-operative bank. 

In both cases, duplicate content on the sister sites is creating problems for Google. 


Q&A: RBS on Google+

Following our review of H&M's Google+ page - and a compilation of some of the best G+ photos strips - several brands have approached us, keen to discuss their use of the developing platform.

To coincide with the impending relaunch of its website, we start with a brief Q&A with Royal Bank of Scotland Group's Devang Chouhan on why G+ is a priority from a search perspective.