Posts tagged with Re Targeting

cart recovery

Why aren’t the UK’s top ecommerce brands doing cart recovery?

Everyone knows that cart abandonment is a universal fact for all ecommerce retailers, with 70% of consumers abandoning before a sale. 

It’s a big problem and I wanted to see how well the UK’s top ecommerce brands carry out cart recovery.

They all do it really well, right?

5 comments

Wrestling with cross-channel attribution

Marketers (and many publishers) are wrestling with the problem of cross-channel attribution:  understanding what each channel adds to the entire process.

Producing a breadcrumb trail of user paths is too simplistic. The real key is understanding the incremental effect of each unit of media.

10 comments