Posts tagged with 're-targeting'
Everyone knows that cart abandonment is a universal fact for all ecommerce retailers, with 70% of consumers abandoning before a sale.
It’s a big problem and I wanted to see how well the UK’s top ecommerce brands carry out cart recovery.
They all do it really well, right?
(and many publishers) are wrestling with the problem of cross-channel
attribution: understanding what each channel adds to the entire process.
Producing a breadcrumb trail of user paths is too simplistic. The real key is understanding the incremental effect of each unit of media.