Posts tagged with Real Time

Q&A: Jeff Rajeck on real-time marketing and personalised customer experiences

Econsultancy has published a new report in partnership with IBM which gives a comprehensive overview of real-time marketing and includes detailed examples of how it's being used in South East Asia today.

1 comment

Real time customer intelligence, right here, right now?

For decades the mantra of getting the right message, to the right person, at the right time has echoed down the halls of marketing agencies and clients alike. Are we now closer than ever to turning this honourable goal into a reality?

In this series of four posts, we explore the reality behind real time customer intelligence and what it actually means for businesses struggling to keep up with today's ‘Smart Customers’.

2 comments

The single customer view is dead. Long live the single individual view

Can we really access of all data we have on customers and make decisions on the fly?

Here, I discuss the types of data which is available and describes how the single individual view is emerging as the way forward, not the ever dependant single customer view.

4 comments

A digital upfront: misguided?

The future of television may be digital, but if you're a player in the digital space looking at the meetings and parties taking place as television networks wrap up their annual upfront sales efforts, it's hard not to be a little bit jealous at all the money that still gets lavished at broadcast and cable ad inventory.

So this year, some digital players are hosting their own "upfronts" in an effort to get advertisers thinking about the commitments they should be making to digital ads.

1 comment

Adapting content management to real time search

There’s been a lot of change in deciding what ranks on a Google search result page over the last few months. According to Andrew Girdwood'Too many SEOs are in denial about the radical changes that have overhauled Google in recent months.'

One of the biggest changes Andrew’s talking about is the importance of ‘real time search’, which requires a fundamental shift in how you go about producing content.

So how can make your content production process more suited to the demands of real time search?

1 comment