Posts tagged with Real Time Marketing

How the London 2012 experience should shape your Rio 2016 social strategy

No brand social media team will be able to avoid the Olympics over the coming weeks.

But if you're in a last-minute panic, some tips I learned at the coalface in 2012 might be of help.

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16 intriguing digital marketing stats we've seen this week

The great Charles Dickens once said, “I will honour the Econsultancy weekly digital marketing stats round-up in my heart, and try to keep it all the year.”

In all fairness, he may or may not have been talking about Christmas. But I’m no historian, just a bringer of brilliant stats. 

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15+ APAC digital marketing stats from August 2015

Another month has been ticked off the calendar so it’s time again for our monthly stats roundup from Asia-Pacific.

This time around it includes Facebook usage, e-retail in China, mobile marketing, real-time marketing and programmatic video.

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Beacons: coming to an event near you

In an age of persistent connectivity, no modern event would be complete without its own mobile app.

During the recent Glastonbury Festival weekend, the official event app was launched more than 3m times by users checking festival news and set times, connecting with fellow festival goers, and streaming live coverage.

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Why real-time marketing is critical to the modern brand

In marketing it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared.

Real-time marketing, however, has been tipped to stick around by some of the industry’s leading experts – why is that?

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Three real-time marketing case studies from Southeast Asia

Today's ‘always-on’ customers have new real-time expectations, so real-time marketing has never been more necessary.

Thankfully emerging digital marketing technologies and platforms offer an opportunity that was never before possible with traditional marketing.

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Q&A: Jeff Rajeck on real-time marketing and personalised customer experiences

Econsultancy has published a new report in partnership with IBM which gives a comprehensive overview of real-time marketing and includes detailed examples of how it's being used in South East Asia today.

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Everything you need to know about Digital Cream Singapore 2014

Want to know what's happening in the red-hot world of Asian digital marketing?

Well this summary of Econsultancy's Digital Cream event in Singapore will help you to find out.

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Three key trends from our B2B Real-Time Marketing Report

Marketing has had to become less planned and much more reactive.

As the consumer lifestyle becomes increasingly ‘always-on’ thanks to our multiple devices and improvements in connectivity, the more we demand rapid and personalised responses from companies we engage with.

Those same consumers are also business people; the always-on lifestyle means that for many of us, we're also 'always-at-work'. Business purchasers can be connected at any time, and make decisions at any time. This means that 'real time' is becoming a practical requirement, no matter what’s being sold or in what environment.

Our brand new B2B Real-Time Marketing Report, in association with Monetate, aims to discover what real time means in B2B markets. The findings hopefully provide a some insight for assessing plans for this year and beyond.

In the full report you will learn: what real time means to B2B customers, how real time is benefitting B2B audiences, the variables of real-time marketing and its associated technology and data. Also the budgets, resources and skills necessary for success in real-time marketing

The report follows on from our previous survey, 2014’s Real Time Marketing Survey Report, where Econsultancy and Monetate surveyed nearly 900 B2C marketers. This time the focus has been narrowed to B2B marketers.

Here's a summary of three key trends identified in the report:

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B2B real time front cover

What does real-time marketing mean for B2B?

Real-time marketing works.

Let me make an addition to that rather bold affirmation. Real-time marketing works for B2C companies. Really well.

But what of B2B companies? Is real-time just a pipe-dream? A strategy only successful if left to the trendier agile brands that have an ever-growing and content hungry audience of Twitter followers?

In our brand new B2B Real-Time Marketing Report, in association with Monetate, we reveal the current state of play for B2B real-time marketing, uncovering insights that perhaps challenge our preconceptions of the importance of real-time for B2B. 

For instance, the fact that 65% of B2B companies are carrying out some form of real-time marketing, and that 87% agree that ‘real-time marketing is essential as behaviour, device, place and time come together’.

In our full report you will find research highlighting how business buyers define their needs in an always-on world. As well as the benefits to real-time marketing and the challenges. 

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Why the noise about agile marketing?

The advent of mobile technologies and an ever-increasing number of customer touchpoints have had a drastic impact on how businesses interact with their customers.

Marketers no longer have the luxury of spending months working on a single campaign or project, and must instead innovate and respond quickly to evolving customer needs.

As a result, many businesses have adopted the concept of agility that’s more commonly associated with software development. This allows them to place a greater focus on the consumer and revenue goals rather than sticking rigidly to a pre-defined marketing plan.

This is a strategy that's discussed in the new Econsultancy Top 100 Digital Agencies Report, and one that I'll investigate in further detail in this article.

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FIFA World Cup 2014

World Cup 2014: what should we expect from brands?

The World Cup, along with the Olympics, comes by once every four years and is therefore a good assay of changing media habits and technology.

Twitter users have doubled since the last World Cup in 2010. Live TV streaming is available from all the main broadcasters and the user experience of laptop and tablet TV-streaming continues to improve.

Mobile has been the main driver of social media consumption and increasing demand for real-time content. Additionally, user generated content is easier than ever to gather, as new devices and new users become more adept and involved online.

So, what should marketers expect to come out of Brazil and World Cup 2014? In this post I’m going to take a look at some of the brands involved so far and their efforts, as well as looking at lessons that can be drawn from the London Olympics in 2012.

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