Posts tagged with Realtime

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The emergence of real-time video on social media

Amplification has been a big word in social media for over a year now and Twitter's Amplify product allows advertisers and broadcasters to push photos and video through Twitter Cards.

Facebook has reduced the reach of organic posts from companies and is consequently providing a clearer proposition to advertisers, particular with some of its mobile and location-based products.

Grabyo is a UK company that provides a video platform working with Twitter (through Twitter Amplify) and Facebook to allow sharing of real-time video clips on social media. 

In a new report, the company has analysed 2,500 clips of live TV shared on social by major broadcasters and rights holders between September 2013 and March 2014.

Here are some of the findings.

boris in a helicopter

Tube strike: 10 brands marketing in the moment

The best marketing in the moment is almost enough to cheer up commute-weary Londoners today.

I've rounded up 10 brands that have used Twitter, Vine or email to market in the moment and try to make the most out of the London Underground strike action.

If you've seen any more, do add them to the comments below.