Posts tagged with Recall

Just how big is the mobile ad market going to be?

Mobile is everywhere, and while it might not be everything, one need look no further than Facebook to recognize that for many companies, figuring mobile out is crucial.

But despite the obvious opportunities being created by the mobile explosion, many questions remain. One of the biggest: just how big is the mobile ad market going to be?

Relevance makes the difference for display ads: report

What's the most important factor in the success of a display ad? Size? Placement? Not surprisingly, it's relevance.

That's according to a study conducted by publisher Condé Nast and research firm McPheters & Company.